Date: October 22, 2024, 03:27h.
Last updated on: October 22, 2024, 03:27h.
DraftKings enhanced its Dynasty Rewards customer loyalty program, providing various redemption options for clients in the program’s top tiers.
One of the key enhancements to the online sportsbook operator’s rewards program is the 2025 Elite Rewards Gifts and Experience Catalog, set to launch in January. These offerings — available to players in Dynasty Rewards’ Diamond and Onyx Tiers — feature Apple electronics bundles, Broadway show tickets, luxury watches, vacations, and more.
As a customer-centric brand, we are always looking for new ways to best serve our customers and Dynasty Rewards was created to deliver unforgettable, customizable experiences and gifting opportunities for our players,” said DraftKings Vice President of Loyalty and Experiences Chika Chandrashekar in a statement. “It’s important to us that we’re providing a best-in-class loyalty program to our players, as well as the most rewarding offerings and exclusive access that they can’t get anywhere else.”
Dynasty Rewards consists of five tiers — Bronze, Silver, Gold, Diamond, and Onyx.
Significance of DraftKings Loyalty Plan Enhancements
Alongside competitor FanDuel, DraftKings plays a prominent role in the North American online sports betting market. Despite this, the rewards programs offered by online-only operators may not be as robust as those of some competitors.
For instance, online sportsbook and internet casino operators with traditional casino operator parent companies have utilized rewards programs to attract online bettors to land-based properties. BetMGM, for example, has a partnership with the Marriott Bonvoy loyalty program.
This places pressure on online-only operators to differentiate their rewards programs. In the case of DraftKings’ Dynasty Rewards, customers earn crowns (points) and tier credits across the company’s range of offerings, including daily fantasy sports (DFS), iGaming, and sports betting. Crowns and tier credits can also be accumulated at Golden Nugget-branded online casinos.
DraftKings acquired Golden Nugget Online Gaming (GNOG) in May 2022. There is no indication that the elite segment of Dynasty Rewards will offer stays at Golden Nugget land-based casinos, as those properties are owned by Tilman Fertitta, not DraftKings.
Requirements for Reaching Dynasty Rewards High Levels
Similar to most gaming loyalty programs, attaining the highest levels of DraftKings’ Dynasty Rewards requires effort and spending.
Customers start at the Bronze level and must earn 5,000 tier credits to advance to Silver. To qualify for the elite rewards program, players need to accumulate 90,000 tier credits for Diamond status and 175,000 for access to the coveted Onyx level.
DraftKings makes this pursuit alluring by offering elite rewards such as Disney vacations and golf experiences at prestigious courses like Pebble Beach. Crowns can also be redeemed for DK Dollars, which can be used for sports bets, DFS entries, or online casino games.