DraftKings Introduces New Tools and Advertisements for Responsible Gaming

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DraftKings introduces new responsible gaming features to enhance customer tools and promote safer play in the sports betting industry. The updates include new product features, responsible engagement ads, and educational programs related to major sports events.

Kevin Hart and Nick Jonas continue their cross-country road trip in a 1970 Chevelle in new responsible gaming ads from DraftKings. (Image: DraftKings)

The new ad campaign, featuring Kevin Hart and Nick Jonas, follows their cross-country road trip from DraftKings’ previous campaign. Hart uses the car’s odometer to emphasize the importance of tracking betting limits through My Budget Builder, a tool on the DraftKings app.



Sweeps-staked and Gamalyzed

DraftKings is launching a PGA Tour sweepstakes that encourages customers to engage with responsible gaming features to enter. Customers using My Budget Builder or My Stat Sheet between Sept. 16-29 will be entered for a chance to win a trip to The Players Championship.

Another addition is Gamalyze American Football, a game that provides personalized feedback on users’ risk habits. The football version will be featured in promotions and events throughout September, including venues like Wrigley Field and Gillette Stadium.

Cool Your Roll

DraftKings now offers customizable “cool-off” periods to block wagering access temporarily. These measures aim to increase customer choice and visibility of existing platform tools. Responsible gaming tools also help operators meet regulatory requirements and reduce legal risks.

For more information on DraftKings’ responsible engagement features, visit https://rg.draftkings.com/.

Corey Levitan joined Casino.org in 2022 after a long career covering Las Vegas. He currently covers entertainment, dining and gaming news in Las Vegas.

Corey spent six years covering the Vegas Strip for the Las Vegas Review-Journal, where he also wrote the most popular humor column in the city’s history. (For “Fear and Loafing,” he tried out 176 Vegas jobs, including poker player, blackjack dealer and Follie Bergere dancer.)

Corey has won more than 100 local, state and national awards for his journalism, which has also appeared in Rolling Stone, New York Magazine and the New York Post.

Corey is a New York native whose hobbies include playing guitar, trying to be a better husband, and arguing with strangers on Facebook.

Contact Corey at [email protected].



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