Published on: November 25, 2025, 10:40h.
Updated on: November 25, 2025, 10:40h.
- Spanish-language features will initially launch for current North American users
- The company highlights the increasing number of Spanish-speaking customers
Do you speak Spanish? DraftKings has introduced features for you! The gaming platform has rolled out Spanish-language options in its renowned online casino and sports betting mobile apps.
Corey Gottlieb, the Chief Product Officer at the Boston-based gaming firm, stated that the Spanish-speaking demographic is becoming a significant segment of the customer base. He emphasized that the new Spanish-language interface offers a “more intuitive experience” for users, which could aid in broadening the company’s total reachable market.
The initial rollout of this Spanish-language functionality will target selected existing users in the U.S. and Ontario, where DraftKings operates, with plans to expand availability for all users in the upcoming weeks. Those who set their mobile device language to Spanish will automatically find the DraftKings app displayed in Spanish post-update, facilitating a seamless transition without any additional steps required.
DraftKings also noted that over time, the Spanish-language features will include account registration, customer service, a wider range of betting options, and responsible gambling resources.
Strategic Move to Engage Spanish-Speaking Users
Enhancing its Spanish-language offerings could prove advantageous for DraftKings. Demographic statistics support this perspective.
In the United States, approximately 41 million individuals speak Spanish as their first language, making it the nation with the second-largest population of Spanish speakers, following Mexico. Additionally, around 12 million U.S. residents are bilingual, and projections suggest that by 2050, the United States may host the largest Spanish-speaking population in the world.
While it’s not guaranteed, improving the Spanish-language platform could help DraftKings connect better with younger bettors, as the Latino population in the U.S. skews younger compared to other groups. Research indicates that millennials tend to place more sports bets than older demographics. Although studies have focused on the betting habits of men and women, few have examined racial and ethnic data in detail.
Latino Demographics Driving U.S. Sports Betting
A Pew Research survey from October revealed that 27% of young Hispanic adults engaged in sports betting over the past year, a higher percentage compared to their Asian and white counterparts. The younger demographic within the Latino community could be particularly appealing to companies like DraftKings and may serve as a long-term catalyst for expanding their market reach.
“The Latino fanbase is no longer a niche; it represents the future of American sports fandom,” states a recent Census Bureau study. “They are young, digitally savvy, and strongly connected to their communities, embodying the future of sports consumption. For leagues, teams, media, and sponsors, this is a central opportunity for growth, not just a peripheral chance.”