Stefan Bomhard is set to resign as the CEO of Imperial Brands by the end of September and will join Flutter Entertainment as an independent non-executive director, utilizing his extensive leadership background in multinational consumer brands to benefit the gambling operator’s board.

Bomhard will conclude his tenure as Chief Executive Officer at Imperial Brands on September 30, 2025, and will officially step down as Executive Director by December 31, 2025. His role at the Flutter board will commence on October 1, 2025.

According to Flutter’s board, Bomhard meets the criteria for an independent director as established by the New York Stock Exchange. The appointment is the outcome of a thorough search tied to the company’s ongoing board renewal process.

“I am thrilled to welcome Stefan aboard as a non-executive director after an in-depth evaluation of potential candidates during our board renewal initiative,” stated John Bryant, Chairman of Flutter’s Board. “Stefan is equipped with vast experience in global sectors, especially in managing and marketing renowned consumer brands.

Prior to his tenure at Imperial Brands, Bomhard served as CEO of Inchcape and held high-ranking positions at Bacardi Limited, Cadbury, Unilever Food Solutions Europe, Diageo (Burger King), and Procter & Gamble. He currently acts as a non-executive director at Compass Group.

Flutter’s corporate governance policies dictate that an independent non-executive director primarily evaluates the management’s performance in regard to the interests of shareholders, devoid of any relationships that could jeopardize their independence. This role encompasses overseeing business risks, being involved in discussions within boards and committees, ensuring regulatory compliance, avoiding conflicts of interest, and preserving confidentiality. Independent directors also engage in executive sessions without management to ensure unbiased oversight.

Operating within regulated betting and gaming markets globally, Flutter implemented a reorganization earlier this year, splitting into two primary divisions—US and International. This dual-division structure is designed to meet compliance demands while ensuring competitiveness and adaptability in response to regulatory shifts.