Published on: December 3, 2025, 02:54h.
Updated on: December 3, 2025, 03:06h.
- Fanatics Markets launched across 10 states today
- Future expansion to 24 states, including California and Texas
- New partnership established with Crypto.com
Fanatics Markets, the innovative prediction markets platform from Fanatics, officially launched in 10 states today, outpacing competitors DraftKings and FanDuel in releasing event contracts.
The rollout of Fanatics Markets comes shortly after the company announced a collaboration with Crypto.com, a pioneering platform for sports event contracts, to introduce their services in select states. The mobile app is now available in Alaska, Delaware, Hawaii, Idaho, Maine, New Hampshire, North Dakota, Rhode Island, South Dakota, and Utah.
“Fanatics Markets aims to mainstream prediction markets and is launching in two phases,” the company stated. “Phase One, which is live today, includes event contracts for categories like sports, finance, politics, and economics. Phase Two, set to launch early next year, will feature contracts in crypto, stocks/IPOs, climate, pop culture, tech/AI, movies, and music.”
As a privately held entity, Fanatics is rapidly advancing in the US online sports betting arena, positioning itself as a significant contender in the emerging sports event contracts sector.
Upcoming Expansion of Fanatics Markets in California and Texas
While Fanatics Markets launched initially in 10 states today, plans are in motion to expand to 24 states, with notable additions of California and Texas. This expansion is significant due to their status as the most populous states, both of which currently do not permit sports wagering.
In addition to California and Texas, Fanatics Markets will extend services to Alabama, Florida, Georgia, Minnesota, Mississippi, Nebraska, New Mexico, Oklahoma, Oregon, South Carolina, Washington, and Wisconsin. This expansion encompasses a diverse mix of states, including those with sports betting monopolies such as Florida and Oregon, states where Native American tribes oversee gaming growth, and states that do not yet allow sports betting.
Fanatics Markets may face legal hurdles similar to those encountered by other prediction market platforms, particularly in states with established tribal gaming operations and various regulatory concerns.
Regulators in multiple states have cautioned licensed sportsbooks that venturing into event contracts, even if avoiding those particular states, might endanger their operational permits.
Fanatics Surpasses Competitors in US Prediction Market Launch
In a notable achievement, Fanatics has outpaced its sports betting rivals DraftKings and FanDuel in launching US prediction markets. FanDuel is expected to roll out its standalone app, FanDuel Predicts, later this month, while DraftKings has a similar offering planned for the coming months.
The Fanatics Markets app is now available for both iOS and Android devices. It allows users to trade contracts on various topics, including sports, finance, economics, and politics, covering everything from whether a team will score more than 20 points to potential changes in Fed interest rates,” the company mentioned.
Interestingly, Fanatics Markets was launched just one day after Kalshi, the leading prediction market by volume, secured $1 billion in funding and established a deal with CNN.