FanDuel has announced its collaboration with sports broadcaster Erin Andrews as a Responsible Gaming Ambassador, aiming to enhance safe betting practices.

This partnership broadens FanDuel’s Responsible Gaming Ambassador initiative by capitalizing on Andrews’ extensive influence and trust among sports enthusiasts. Her engagement is intended to strengthen messaging about responsible gambling, urging users to set personal limits and embrace a more structured betting approach.

According to FanDuel, Andrews’ participation solidifies its “Play With A Plan” program, which offers essential tools and resources to assist users in maintaining control over their betting activities.

“I’ve witnessed how pivotal sports betting can be to the fan experience, and FanDuel equips users with the necessary tools and awareness to engage in sports betting safely from the outset,” Andrews stated. “It’s critical for individuals to gamble responsibly to ensure that this environment is secure for everyone involved.”

Andrews will generate content related to responsible gaming for social platforms, take part in principal campaigns, and bolster FanDuel’s educational initiatives. Upcoming plans include short videos, seasonal campaigns, and content aimed at fostering safe betting practices among fans.

“Erin is a trustworthy figure whom fans respect and heed,” remarked Cory Fox, Senior Vice President of Public Policy and Sustainability at FanDuel. “By combining her influence with our lived experience ambassadors, we can effectively broaden our outreach with impactful messages.”

“Her genuine nature and in-depth understanding of the sports realm makes her the perfect collaborator to underscore the significance of Play With A Plan,” he continued.

FanDuel’s Responsible Gaming Ambassador initiative also features notable personalities such as Craig Carton, former NBA athlete Randy Livingston, and advocate Anita Ondine Smith, each adding unique insights to outreach efforts aimed at various communities.