FanDuel has forged a collaboration with Amazon as the official odds provider for NBA and WNBA broadcasts on Prime Video. Starting with the next NBA season, FanDuel will seamlessly integrate its sportsbook insights and data into Prime Video’s basketball coverage.

With innovative opt-in features, fans will have the ability to monitor live betting and view odds during live game broadcasts, significantly enhancing their viewing experience by connecting on-court action with customized betting information.

Under this partnership, Prime Video users who link their FanDuel accounts will see real-time information about their active NBA bets displayed on-screen, including updates on bet progress and win-loss results. This new function, referred to as Bet Tracking, won’t facilitate wagering through Prime Video directly but will synchronize updates alongside live gameplay.

Additionally, viewers can enable a feature named Odds View, which presents a rotating overlay of current betting odds and probabilities. This feed will cover essential markets such as moneylines, spreads, totals, player props, parlays, and game props, giving fans enhanced insights into how the game is progressing related to betting expectations.

“Our role as the official odds provider for NBA and WNBA on Prime Video marks a pivotal moment in our engagement with basketball enthusiasts,” stated Mike Raffensperger, President of Sports at FanDuel. “By incorporating specialized content into Prime Video’s NBA broadcasts, we aim to elevate the fan experience and reach a wider audience.”

Danielle Carney, Head of U.S. Video and Live Sports Sales at Amazon Ads, remarked: “It is crucial to collaborate with brands focused on enhancing the viewing experience. We are redefining how brands connect with deeply engaged audiences.”

Blake Griffin, former NBA All-Star and current analyst for Prime Video’s NBA coverage, has also come on board as a brand ambassador for FanDuel. Griffin will feature in FanDuel’s promotional campaigns and branded integrations, including on-air segments, social media content, and live events.

FanDuel emphasized that responsible gaming is integral to its integration with Prime Video. Both the Bet Tracking and Odds View features are opt-in and can be disabled through app settings. The company encourages fans to manage their engagement with gaming responsibly and prioritize entertainment.