Posted on: November 1, 2023, 02:57h.
Last updated on: November 1, 2023, 03:17h.
The popular Mirage volcano will continue erupting until the end of this year’s Super Bowl. However, it will be masked by another tourist attraction.
A temporary attraction called Paramount Mountain will be constructed on top of the Mirage volcano and will operate from Thursday, February 8, to Super Bowl Sunday. This Super Bowl experience aims to generate publicity for Paramount Global’s streaming services, especially as the company’s investors are demanding higher profits.
Paramount Mountain, designed to resemble the mountain in the company’s movie logo, will include a “Paramount+ Lodge” and a gondola ride that promises “interactive fan experiences” based on the company’s streamed shows, such as “Yellowstone,” “Transformers,” “Star Trek,” “Dora The Explorer,” “Ghosts,” “Sistas,” and “UEFA Champions League.”
The brainchild behind this new attraction is Paramount Global, the owner of CBS, the network broadcasting Super Bowl LVIII live from Allegiant Stadium on February 11, 2024. Paramount Global will also air a Super Bowl simulcast on its Nickelodeon channel, targeting kids and families. Paramount Mountain is expected to serve as a hub for that broadcast.
Paramount will begin promoting the attraction on Friday, November 3, which marks 100 days until the Super Bowl. On that day, “CBS Mornings” will feature 100 “Paramount mountaineers” live from Times Square, New York. These mountaineers will then travel across the US to plant NFL team flags at the base of Paramount Mountain.
Will the Volcano Be Extinguished After That?
Currently, it is uncertain when the iconic free show, which started in 1989 with the opening of The Mirage, will be extinguished. It will be demolished sometime in 2024 to make room for a massive guitar-shaped hotel tower, as part of The Mirage’s transformation into Hard Rock Las Vegas.
While The Mirage/Hard Rock has remained tight-lipped on the matter, considering that Las Vegas visitors have already experienced the absence of the volcano during the preparations for the F1 Las Vegas Grand Prix and the Super Bowl, it seems like a reasonable Las Vegas bet.