Fontainebleau Las Vegas is transforming its casino loyalty program to offer customers more than just on-property perks. The new initiative, called The Experience Collection, allows customers to redeem “Bleau Points” for entry to nearly twenty off-property attractions in Las Vegas.

Traditionally, loyalty programs focus on rewards within the property, but Fontainebleau is offering guests the possibility to utilize their points for experiences beyond the casino walls in response to customer preferences.

Activities available through this new feature include helicopter rides over the Strip, supercar racing, off-road adventures, and Machine Guns Vegas. Also included are cultural attractions such as The Neon Museum, Omega Mart, Area15, and the John Wick Experience.

To view the full list of experiences, visit the official Experience Collection page.

While the experiences are coordinated by third-party website Vegas.com, points cannot be directly redeemed on the site. Guests must visit the Fontainebleau Rewards desk in person to book, ensuring points are only exchanged during a Las Vegas stay.

Key Details to Note

Guests will need to redeem double the amount of Bleau Points when booking an Experience Collection activity, resulting in a 2-to-1 redemption rate. For example, a $50 attraction on Vegas.com will require 10,000 Bleau Points, which are valued at $100 within the resort.

Members must have enough points to cover the entire cost of the experience, as partial payments using points and cash are not permitted. Additionally, all purchases are final unless the attraction itself cancels, in which case points can be refunded.

Fontainebleau’s new initiative showcases its commitment to establishing a presence on the quieter north end of the Strip. By using the rewards program to keep guests engaged and provide additional incentives to stay loyal to the brand, the property aims to increase its appeal to visitors.

This week, Fontainebleau also expanded the ways members can earn loyalty points, now including table games where players earn three Bleau Points (equivalent to three cents) for every dollar of rated play.