Fontainebleau Las Vegas is making an impactful move to attract gamblers with a newly designed player loyalty program.
With the revamped approach, loyalty members will earn one point for every $2.50 wagered on slot machines, effectively doubling the previous rate of one point per $5 played.
“We are thrilled to launch the most beneficial slot loyalty program on the Strip, enhanced by unique upgrades, fantastic amenities, and unmatched luxury services for all players,” stated Kevin Sweet, Senior Vice President of Slot Marketing and Operations at Fontainebleau Las Vegas.
“Fontainebleau Rewards also provides a leading reward for non-gaming purchases at five cents per dollar spent, reinforcing Fontainebleau Las Vegas as the prime destination for both staying and playing on the Strip.”
A highlight of the loyalty program is a year-long initiative named Fontainebleau Cash Back, which enables players to transform their accumulated points into cash. Members can exchange 5,000 Play Points for $20, available for redemption at the casino cage starting in December.
Newly registered members will also receive $10 in complimentary slot play upon registration, and can earn up to $1,000 after gathering 500 Play Points. Other advantages include discounts of up to 30% on hotel stays, 5% back at bars, restaurants, and lounges, free valet or self-parking, waived resort fees for eligible tiers, and late checkouts.
Furthermore, esteemed Royal members will be eligible for dining and spa credits of up to $250. All members are granted until August 31 to redeem their points, superseding the previous 13-month expiration rule.
Fontainebleau Las Vegas officially commenced operations in December 2023 after a series of development delays and ownership transitions. This $3.7 billion, 67-story premium destination includes 3,644 rooms, a 150,000-square-foot casino, high-end dining options, nightlife spots, a spa, and a 5,000-seat theater.
In spite of its high-profile grand opening, the resort recently encountered challenges. Last month, gaming regulators disclosed an ongoing investigation into potential anti-money laundering compliance breaches following a licensing hearing involved with the property’s president.
Additionally, the casino is reported to have laid off a significant number of table game dealers in May. Fontainebleau has refrained from confirming these layoffs, mentioning only that it is assessing business needs and adjusting its hiring strategy.