Marketing departments within casino organizations and gambling entities will encounter stricter regulations after Google broadened its offline gambling advertising bans to include 35 countries as of November 19, 2025. Additionally, it provided clarity on what physical gambling operations are impacted by these restrictions.
According to Google’s policy guidelines, offline gambling encompasses “legitimate physical, real-world gambling activities or venues.” This includes traditional casinos, gaming establishments like pachinko parlors, and the broadcasting of offline poker competitions. These are regarded distinctly from online gambling ventures and social casino games, which abide by different certification standards outlined in Google’s advertising policies.
Geographical Advertising Restrictions and Policy Updates
The revised policy stipulates: “Advertising of offline gambling is prohibited in regions where such promotion is illegal.” The documentation has updated its list to encompass 35 jurisdictions.
The restricted countries now include Afghanistan, Algeria, Bahrain, Bangladesh, Bhutan, China, Djibouti, Egypt, Hong Kong, India, Indonesia, Iraq, Jordan, Korea, Kuwait, Lebanon, Libya, Malaysia, the Maldives, Morocco, Oman, Pakistan, Palestine, Qatar, Saudi Arabia, Singapore, Sudan, Syria, Taiwan, Thailand, Tunisia, United Arab Emirates, Vietnam, and Yemen.
Moreover, the revision added additional regions where offline gambling advertising is barred. These new entries consist of Bulgaria, Estonia, Italy, Lithuania, Northern Ireland, the Philippines, Turkey, and Ukraine. Google announced that these alterations take effect immediately.
Types of Advertising Allowed Based on Policy
The policy features a distinct section that outlines the activities permissible in regions where offline gambling advertising is allowed. It states: “Promotion of legal physical, real-world gambling activities or venues,” mirroring the examples provided in the offline gambling definition.
The updated guidance also includes localized restrictions that establish where advertising related to physical gambling venues may be displayed on Google’s platforms. This clarification focuses on advertisements for activities occurring in actual gambling locations while identifying territories that legally restrict such promotions.