This week, the Green Bay Packers and Potawatomi Sportsbook unveiled a multi-year partnership designating the sportsbook as the Official Sportsbook Partner of the NFL team.
This collaboration grants Potawatomi Sportsbook naming rights to the stadium’s south entrance, which will henceforth be known as the Potawatomi Sportsbook Gate, alongside sponsorship of the Champions Club, an upscale hospitality space situated on the eighth floor of Lambeau Field’s south end.
The sportsbook will also take on the role of naming rights partner for the Potawatomi Sportsbook Podcast Studio, the main hub for the team’s podcast content, and will serve as the presenting sponsor for Packers Predict, a complimentary online game linked to weekly game forecasts.
Packers Predict empowers fans to predict game outcomes each week, allowing them to compete for prizes such as cash rewards, gift cards, signed memorabilia, and gameday experiences.
The agreement was made public in Milwaukee by Craig Benzel, the Packers’ Vice President of Sales and Business Development, alongside Brooks Boyd Sr., Chairman of the Forest County Potawatomi Community.
“We are thrilled to welcome Potawatomi Sportsbook as our Official Sportsbook Partner,” Benzel stated. “Offering unforgettable experiences to fans is fundamental to both our organizations, and this alliance will enhance our interactions with supporters from across Wisconsin. We are eager to see Potawatomi Sportsbook highly visible at Lambeau Field on gamedays and beyond.”
In the podcast studio, Potawatomi Sportsbook branding will be featured in content produced there, including segments like Packers Unscripted, hosted by Packers.com contributors Mike Spofford and Wes Hodkiewicz, as well as Packers POV and How 2 Sport.
“We are excited to initiate this landmark multi-year collaboration with the Green Bay Packers,” said Boyd. “The designation of Potawatomi Sportsbook as the Official Sportsbook Partner of the Green Bay Packers marks a significant achievement.”
“This agreement will open up vital opportunities for our community, offering fans innovative ways to engage with the beloved team. We take pride in collaborating with one of the most iconic franchises in professional sports as the #1 Retail Sportsbook in the Midwest.”
Potawatomi Sportsbook is owned and managed by the Forest County Potawatomi Community, one of six federally recognized Native Nations in Wisconsin that offer retail sports betting services.
The sportsbook commenced operations in 2024 on ancestral Potawatomi land in Milwaukee’s Menomonee Valley and is housed within an entertainment complex that attracts over six million visitors annually.