The Hard Rock Bet Sportsbook has brought on an exciting roster of sports personalities, including NBA champion Metta World Peace, Pro Football Hall of Famer Michael Irvin, and the legendary Brazilian soccer player Ronaldinho, as part of the spring phase of its innovative Hard Rock Bet Party marketing campaign.

The campaign, developed in collaboration with 72andSunny New York, debuts with a captivating 30-second spot named “So Metta,” showcasing Metta World Peace in a comedic dialogue with partygoers about what it means to be “meta.”

This spring launch enhances a campaign that first kicked off in the fall, showcasing athletes across numerous sports including football, golf, boxing, and auto racing, as the brand seeks to increase visibility leading into summer.

The campaign aims to illustrate its sportsbook app as a vibrant platform where sports, entertainment, and culture converge, enabling users to interact with events and place their bets.

“The Hard Rock Bet Party transcends a typical marketing campaign – it embodies a brand universe that mimics the excitement and community found within our sportsbook app,” stated Lauren Varnas, Vice President of Brand Marketing at Hard Rock Digital.

“Building on a strong initial launch in the fall, we’re broadening our universe with fresh sports figures and cultural highlights, maintaining the energy as we transition into spring and summer,” Varnas added.

The Hard Rock Bet Sportsbook app features seamless deposits and withdrawals, parlay betting for major sports, along with rewards like bonus bets and parlay insurance, all integrated with Unity by Hard Rock.