Hard Rock Bet has successfully launched its digital platform in Michigan, marking its 10th state for sports betting and its second state for online casinos, as part of the company’s ongoing expansion in regulated jurisdictions across the United States.
This exciting development is supported by a collaboration with Island Resort & Casino and the Hannahville Indian Community.
Users in Michigan can explore an extensive range at Hard Rock Bet Casino, featuring thousands of slot games, an in-house progressive jackpot engine, live dealer options, and exclusive Hard Rock-branded selections. Additionally, the platform includes the Hard Rock Bet Sportsbook, enabling bets on major sports events along with parlay options and daily promotions.
The online offering integrates with Unity by Hard Rock, allowing users to accumulate and use rewards on both online activities and at participating Hard Rock locations globally. Users will also benefit from weekly “Legendary Reward Drops,” offering personalized incentives to eligible participants.
“This launch is a significant achievement for Hard Rock Bet and solidifies our position as one of the fastest-growing brands in digital gaming within the United States,” stated Marlon Goldstein, Executive Managing Director-CEO of Hard Rock Digital. “Our Michigan debut enhances our trajectory, providing fans nationwide with a reliable online casino and sportsbook through our highly-rated, user-friendly platform.”
Hard Rock Bet plans to introduce its brand to Michigan residents via a comprehensive statewide advertising initiative that encompasses TV, radio, digital mediums, and out-of-home advertising.
New players at the casino can benefit from a bonus of up to $1,000 back along with 200 Bonus Spins on Huff N’ More Puff. First-time sportsbook customers can place a $5 bet for a chance to earn $150 in Bonus Bets if their initial wager is successful.
The platform emphasizes speedy payouts and exceptional customer service. The app boasts a 4.9-star rating on the Apple App Store and is accessible for both iOS and Android devices. Desktop users can also access the services via HardRock.bet.
Managed by Hard Rock Digital, the interactive gaming and sports betting arm of Hard Rock International, the business also serves as the primary provider for the Seminole Tribe of Florida’s betting operations. Its headquarters are located in Hollywood, Florida, with additional offices in Austin, Atlantic City, and Toronto.