Hard Rock Bet has proudly unveiled the revamped version of its online Rewards Store, providing an enhanced platform for members eager to spend their Unity Points on an expanded assortment of rewards.
The newly upgraded store was launched on April 7 across all Hard Rock Bet markets, now featuring a streamlined design, categorized navigation, and a broader selection that includes VIP event encounters, one-of-a-kind signed memorabilia, premium merchandise, and fresh In-App Rewards.
“This relaunch is a significant advancement in our approach to rewarding our most dedicated players,” stated Zach Sold, Senior VP of Marketing & Engagement. “We aimed to establish a store where players can easily redeem their points for experiences they are genuinely thrilled about—whether it be front-row tickets to a premier event or a signed sports collectible—all seamlessly integrated through the Unity by Hard Rock program.”
“We’re simplifying engagement for players, enabling them to earn rewards regardless of where they play. The enhanced interface makes it effortless to explore available options, and this launch is merely the beginning.”
The redesigned store incorporates a fresh navigational structure aimed at enhancing how players search for and redeem rewards, replacing the previous format with six user-friendly categories: Featured, Bonuses, Merchandise, VIP Experiences, Hard Rock Live, and Hotels. The updated interface has been optimized for usability, featuring sortable categories and new icons.
Inclusion of VIP Experiences
The new VIP Experiences category showcases an exciting lineup of major events from the sports calendar, including essential summer competitions in auto racing, global soccer, and baseball.
Players can also exchange their points for tickets to upcoming performances at Hard Rock Live, featuring a carefully curated launch lineup that includes legendary acts such as Foreigner 4 featuring Lou Gramm (April 22), Chris Tucker (April 25), Bill Burr (May 15), BUSH (May 12), Keith Urban (May 29), Gabriel Iglesias (July 10), and Lionel Richie (July 24).
The expanded merchandise section also comes with a variety of Hard Rock Bet-branded clothing and specialty collectibles. Highlights of the signed memorabilia section include helmets signed by seven Miami Hurricanes Hall of Famers, signed footballs, and a Michael Irvin championship belt.
Introduction of Profit Boost Tokens
The relaunch also introduces a new selection of Profit Boost Tokens available for direct purchase in the store. Options include a 10% Profit Boost (up to $10 and $25) and 20% Profit Boost levels at $10, $25, and $50. Additionally, new Bonus Spins can now be found in-store for players in iCasino jurisdictions.
The Hotels category is continually growing, adding more Hard Rock Hotel & Resort locations to provide players with a diverse set of options for redeeming points through the Unity by Hard Rock program.
Unity by Hard Rock allows users to earn and exchange rewards across online gaming and participating Hard Rock venues globally.