Published on: November 1, 2024, 02:46h.
Last updated on: November 1, 2024, 03:05h.
Hard Rock Bet, Florida’s only legal online sportsbook, has partnered with Duffy’s, a beloved sports bar in the state.
Hard Rock Bet, the sportsbook of the Seminole Tribe of Florida, has partnered with Duffy’s Sports Grill to designate each of their 30 locations as an Official Game Day Partner of Hard Rock Bet.
Duffy’s, known for its two-for-one drinks and a variety of menu items, is a popular spot in Florida for almost 40 years.
Duffy’s Sports Grill, with its sports-focused atmosphere and loyal customers, is a perfect match for Hard Rock Bet. We are thrilled to have Duffy’s as an official game day partner and look forward to enhancing player engagement and loyalty at their 30 locations in Florida,” said Nick Menas, Head of Partnerships at Hard Rock Bet.
The partnership will offer “exclusive in-person engagements” at Duffy’s locations during major live sporting events.
The Seminole Tribe gained exclusive rights to online sports betting in Florida through a compact with Gov. Ron DeSantis in 2021.
Legal challenges initially paused the tribe’s online sports gambling, but after various court decisions, Hard Rock Bet resumed its online sportsbook operations in Florida in November 2023.
Hard Rock Bet, despite having no legal competition in Florida, continues to invest in sponsorship deals to promote its mobile betting app.
In recent partnerships, Hard Rock Bet became the Official Sportsbook of the NFL’s Jacksonville Jaguars and also collaborated with rapper Post Malone for advertising campaigns in several states including Arizona, Florida, and New Jersey.