Starting July 1, numerous businesses associated with Indiana’s sports wagering sector will no longer be required to obtain state licenses, thanks to a regulatory revision by the Indiana Gaming Commission.

This change follows directives from Gov. Mike Braun, who issued executive orders aimed at eliminating licensing regulations deemed redundant, overly complex, or not beneficial for the public or the industry, according to Indiana Public Media.

With the new policy, companies involved in supplying products and services related to sports betting—such as payment processors and advertising agencies—will no longer be subject to state licensing requirements. These businesses do not directly manage bets or wagering accounts.

Officials from the Gaming Commission indicated that these companies represent a low risk and are appropriately governed by other state and federal regulations. Additionally, the update removes the annual licensing fees that these firms traditionally incurred, averaging over $60,000 annually over the past five years.

This regulatory shift is anticipated to lighten administrative obstacles for the sports betting industry while ensuring that oversight and consumer protections remain intact.