Published on: April 7, 2026, 12:46h.
Updated on: April 7, 2026, 12:46h.
- Kalshi secures a significant media partnership
- Prediction market data will be showcased across various Fox cable channels
- Murdoch’s media empire partners with Polymarket as well
Fox Corp. (NASDAQ: FOXA) has officially announced that Kalshi, a leader in prediction markets, will have its data displayed on several of its prominent cable news channels, including FOX News.
In addition to FOX News, Kalshi’s insights will also feature on the FOX Business Network, FOX Weather, and the FOX One streaming platform. The financial specifics of the partnership between Kalshi and Fox have not been made public.
According to a statement from the prediction market exchange, “As part of this partnership, relevant Kalshi data will be integrated into FOX’s linear and digital outputs. Kalshi will collaborate directly with FOX’s data and production teams to enable real-time data access for insightful visualizations around critical political, economic, weather, and cultural narratives.”
Kalshi, headquartered in New York, recently achieved a valuation of $22 billion, making it the largest prediction market platform in the United States.
Kalshi’s Strategic Political Positioning in Cable News
While FOX News is known for its right-leaning perspective, Kalshi maintains a neutral stance. The collaboration with the cable news network and its affiliates primarily aims at increasing exposure, with Kalshi engaging diverse platforms across the political spectrum.
In December, Kalshi also announced a partnership with CNN, a network recognized for its left-leaning stance. Notably, CNN does not compensate Kalshi for the use of its data, although an exclusivity agreement exists, and its implications in light of the Fox partnership remain unclear.
What is evident is that FOX News provides a reputable platform that could allow Kalshi to broaden its outreach, and data supports this assertion.
“Currently ranking as the leading channel in cable news, FOX News Channel has remained the most-watched television news network for an impressive 24 years in a row. The FOX Business Network also claims the title of top business channel on cable,” Kalshi stated. “Being part of Fox Corporation, FOX News Media reaches close to 200 million individuals each month and can also be streamed live through FOX One, FOX’s own direct-to-consumer streaming service.”
Murdoch’s Media Ventures Collaborate with Competing Prediction Markets
Just as Kalshi remains impartial to the political leanings of its cable news affiliates, some media companies are open to partnering with multiple prediction market operators.
The news regarding Kalshi’s cable deal came roughly three months after News Corp. (NASDAQ: NWS) signed a deal to feature Polymarket’s insights across various platforms including The Wall Street Journal, Barron’s, Investor’s Business Daily, MarketWatch, Mansion Global, Financial News, Risk & Compliance, and Dow Jones Newswires.
Although Fox Corp. and News Corp. are distinct publicly traded organizations, both are under the control of the Murdoch family.