Kalshi, a leading prediction market, has finalized a multi-year sponsorship agreement that will display its branding throughout Madison Square Garden and MSG Networks. This collaboration aims to connect with the millions of sports and entertainment fans who flock to the iconic New York venue annually.

The partnership designates Kalshi as the Official Prediction Market Partner of Madison Square Garden Entertainment, granting naming rights to the sixth-floor concourse, which will now be known as the Kalshi Concourse.

Comprehensive Branding Initiative Across the Arena

As part of this partnership, Kalshi branding will be prominently featured during concerts, comedy shows, and sporting events at Madison Square Garden. The initiative includes signage from the Seventh Avenue marquee and digital displays on the exterior to the Kalshi Concourse, plus LED screens inside the arena.

Additionally, Kalshi is set to unveil engaging digital experiences in the concourse area.

The sixth-floor concourse is one of the most trafficked locations in the arena, serving as a hub for merchandise, concessions, premium bars, and refreshments for thousands of attendees at events. It also features “Defining Moments” exhibits, showcasing historical imagery and memorabilia associated with Madison Square Garden.

“In our pursuit of innovative partnerships with pioneering brands, we are excited to welcome Kalshi as our inaugural prediction market partner,” stated Doug Jossem, Executive Vice President, Global Sports & Entertainment Partnerships at MSG Entertainment.

“By uniting Kalshi with The World’s Most Famous Arena, we aim to give fans a distinctive experience with both brands, and we eagerly anticipate the collaborative opportunities ahead.”

Partnership Extends to MSG Networks

The agreement also encompasses advertising and branded content across MSG Networks, which holds the regional broadcast rights for five major New York sports teams.

Kalshi announced this agreement on May 8, highlighting that the arrangement will facilitate media placements targeting audiences following teams like the Knicks and Rangers during both regular season and postseason coverage.

With this concourse entitlement and network integration, Kalshi will gain access to a vast audience of millions attending and viewing Madison Square Garden events.

Adam Barrick, Head of Sports Partnerships at Kalshi, remarked: “Joining Madison Square Garden, an iconic part of New York’s cultural fabric, is a thrilling milestone for us at Kalshi. Both MSG and Kalshi share a vision centered on engaging consumers with their passions – be it in pop culture, sports, music, or entertainment.

“Executing this partnership as ‘The World’s Largest Prediction Market’ aligns perfectly with ‘The World’s Most Famous Arena,’ and we are exceptionally proud of this collaboration.”

Founded in 1879, Madison Square Garden is renowned for hosting hundreds of live sports and entertainment events each year. The venue attracts millions of visitors annually and consistently ranks among the top-earning entertainment venues in Billboard and Pollstar listings.

“Kalshi takes pride in being a true part of New York City’s landscape, and we are thrilled to partner with another iconic institution, MSG,” Valeria Vouterakou, Legal Counsel at Kalshi, added.