CNN has forged an exclusive alliance with prediction market operator Kalshi to embed its real-time forecasting data throughout the network’s television, digital, streaming, and social media platforms, as reported by Sara Fischer from Axios.

Kalshi will serve as CNN’s official prediction market collaborator, marking the company’s inaugural significant media partnership and its first with a broadcasting network. According to Fischer, CNN will not incur any costs for accessing Kalshi’s data.

This collaboration will allow CNN to utilize Kalshi’s live API to access continually updated odds on political, cultural, news, and weather events. The network will also feature a Kalshi-powered ticker on-air, and its newsroom and production teams will leverage Kalshi data for news reporting, analysis, and visuals. CNN’s Chief Data Analyst, Harry Enten, known for referencing Kalshi markets in his segments, is anticipated to spearhead this integration.

Kalshi, recognized as the largest federally regulated prediction market exchange globally, has garnered attention for its rapidity and precision. It predicted the outcome of the New York City mayoral election just eight minutes after polls closed—significantly ahead of other media outlets, the company stated. CEO Tarek Mansour told Axios that the aim of the partnership is to enable CNN to “more accurately report on potential future events,” rather than simply covering events that have already occurred.Mansour noted that newsrooms have traditionally concentrated on the past or present, whereas prediction market data empowers journalists to interpret forthcoming developments. He stated that the partnership aims to establish Kalshi as “the most credible source of information regarding real-time probabilities for significant cultural and political future events.”

CNN’s leadership expressed that this integration will provide an innovative analytical dimension to the network’s coverage. “CNN is renowned for its accurate, fact-based journalism and analysis that aids audiences in understanding real-time events,” stated Sam Felix, senior vice president of strategic partnerships and business development.

“By collaborating with Kalshi to present prediction market data in our programming, CNN journalists will have a new, data-driven perspective from which to examine and gain deeper insights about the world around us,” she added.

This agreement comes at a time when Kalshi is witnessing impressive corporate growth. The company has recently disclosed securing $1 billion in a Series E funding round, elevating its valuation to $11 billion, which is more than double its valuation from two months ago. Kalshi has also extended its reach through recent partnerships with Google Finance and Bloomberg terminals.

The CNN agreement includes an exclusivity clause that restricts the network from partnering with rival prediction market firms. Kalshi’s venture into mainstream media follows similar strategies in the sector: Yahoo Finance has partnered with Polymarket, and both Sports Illustrated and Time Magazine have formed partnerships with Galactic.

This collaboration arrives amidst political scrutiny, as Donald Trump Jr. serves as an advisor to Kalshi and its competitor, Polymarket, a detail that could attract attention given CNN’s reputation among conservative audiences. Fischer pointed out that Trump Jr. has not publicly addressed the CNN-Kalshi agreement.

Kalshi positions itself as the definitive source for future insights, with users ranging from journalists and politicians to Wall Street investors and retail traders.