Published on: January 15, 2026, 07:54h.
Updated on: January 15, 2026, 07:54h.
- Kalshi announces the signing of Bryson DeChambeau as a brand ambassador
- DeChambeau shares a close relationship with the Trump family
Prediction market platform Kalshi has secured a marketing agreement with LIV Golf’s prominent figure Bryson DeChambeau. Few players in the sport evoke as much excitement and division as DeChambeau whenever he steps onto the course.
Kalshi has positioned itself as a leading prediction market, though it faces accusations from the gaming sector of engaging in unlawful sports betting via event contracts. With DeChambeau on board, the platform aims to enhance visibility and engagement within its golfing segments.
“We are thrilled to announce that two-time major champion Bryson DeChambeau is our inaugural athlete ambassador. His content will seamlessly integrate Kalshi’s markets for his millions of followers in this pioneering partnership,” Kalshi declared on X.
DeChambeau boasts a massively popular YouTube channel, featuring 245 videos that have accumulated nearly 513.9 million views. His “Break 50” series has featured a host of celebrities and well-known personalities, including President Donald Trump, Adam Sandler, Steph Curry, and John Daly.
DeChambeau is known to have a close friendship with the former president, and Donald Trump Jr. serves as an advisor for Kalshi.
While Kalshi promotes DeChambeau as its first athlete partnership, some may dispute this. Club Pro Guy, the entertaining persona behind the elite Three Jack National, signed a deal with Kalshi in May 2025, humorously stating that it allows him to bet on “absurd events.”
“Kalshi is pioneering a unique experience,” stated DeChambeau. “It’s an engaging platform where individuals predict and anticipate future events more interactively.”
Understanding Prediction Markets
Prediction markets like Kalshi operate under licenses granted by the US Commodity Futures Trading Commission (CFTC). These federated markets argue their operations fall outside state gaming regulations since they deal in derivative contracts such as futures, options, and swaps.
CFTC-regulated entities cannot participate in betting activities. Kalshi, alongside its newly launched rivals DraftKings Predictions, FanDuel Predicts, and Fanatics Markets, insists that its sports contracts differ significantly from conventional sports betting.
“Unlike a traditional sportsbook, which bet stakes against customers, Kalshi serves as an exchange where traders can interact with one another, echoing the operations of stock and derivative markets,” Kalshi contends. “In contrast to a casino model, where players compete against the house, Kalshi resembles a stock market, facilitating trades between users. We do not profit when our customers incur losses.”
However, there have been allegations suggesting that Kalshi has behaved as a house, enhancing activity on sports and events contracts, thus undermining its claimed peer-to-peer structure.
Call to Action from Congress
Recently, both the American Gaming Association and the Indian Gaming Association addressed Congress, advocating for federal regulations on prediction markets that offer sports contracts. They described these transactions as “indistinguishable” from traditional sports wagering and urged lawmakers to prohibit “sports betting disguised as an ‘event contract’.”
DraftKings, FanDuel, and Fanatics have all withdrawn their memberships from the AGA following their entry into the prediction market sector, asserting that their evolving strategies no longer aligned with the AGA’s mission.