Posted on: January 17, 2024, 03:28h. 

Last updated on: January 17, 2024, 03:29h.

A spokesperson for Atari stated that the company is looking to develop a 5 to 7-acre resort near the Las Vegas Strip, with potential discussions of including a casino on the property. This news comes after an announcement made in January 2020 regarding collaborative efforts to build 400-room, Atari-themed hotels in Las Vegas and seven additional U.S. cities.

This latest development signals plans are moving forward, as Atari intends to make a series of project announcements within the first half of 2024. The resorts would tie into Atari’s classic catalog of games, providing a modern hospitality experience for guests to enjoy. Known for timeless favorites like “Space Invaders,” “Pac-Man,” and “Mario Bros.,” the resort aims to celebrate the past while embracing the future.

Atari’s Legacy

Founded in 1972 and famed for titles such as “Breakout” and “Missile Command,” Atari’s rich history in the gaming industry has cemented its status among the Gen-X population. Its brief venture into manufacturing home consoles in the ’80s made it a beloved household brand before eventually being eclipsed by newer competitors. Despite the technological advancements in gaming, the brand’s resurgence in retro gaming continues to gain traction as it caters to its loyal fanbase.

Atari’s re-released 2600 console is indicative of the company’s attempt to reconnect with its audience. By offering a modernized version of its classic gaming system, Atari is tapping into the nostalgia of its faithful followers. These strategies, combined with the potential of an Atari-themed resort in Las Vegas, reflect the brand’s desire to remain relevant in a rapidly evolving industry.

Stay tuned for further updates on Atari’s ambitious plans for their themed resort and other exciting developments.