Published on: September 19, 2025, 10:47h.
Updated on: September 19, 2025, 10:47h.
Las Vegas is currently in discussions with the NFL to potentially host the Super Bowl at Allegiant Stadium in 2029, aiming to make it one of the quickest cities in NFL history to host this prominent event again.
As reported by the Las Vegas Review-Journal, negotiations are ongoing between the league and local officials, most likely from the Las Vegas Convention and Visitors Authority, since Allegiant Stadium is located in unincorporated Clark County rather than within the city limits of Las Vegas.
While no agreement is currently on the table, the paper mentions that further weeks of discussions are expected. Should terms be settled, the NFL could make a formal announcement during its owners’ meeting in New York this October or at the December winter meeting. Historically, the league names Super Bowl host cities a full four years ahead of the event.
At some point during the past year, Las Vegas and the Las Vegas Raiders sent a formal letter of intent to host the Super Bowl for either 2029, 2030, or 2031. Since then, the city has met all necessary criteria and deadlines, establishing itself as a leading contender for 2029, according to the R-J.
In a contrasting scenario, New Orleans failed to meet a crucial deadline in its bid to host the Super Bowl in 2031, as it did not finalize a long-term lease agreement between the Saints and the Caesars Superdome.
“The NFL will not award a Super Bowl to a team lacking a lease agreement for the year they are requesting to host,” stated NFL spokesman Brian McCarthy in an interview with the New Orleans Times-Picayune.
Bowling for Cash
Las Vegas marked its first Super Bowl hosting on February 11, 2024, where the Kansas City Chiefs narrowly defeated the San Francisco 49ers 25–22 in an exhilarating overtime battle, capped by Chiefs tight end Travis Kelce humorously singing the chorus to Elvis Presley’s “Viva Las Vegas” on the field.
This incredible game attracted approximately 330,000 visitors to the city, which set a record for Harry Reid International Airport handling 104,000 passengers the day after the event.
According to the Las Vegas Convention and Visitors Authority (LVCVA), it generated an impressive $1 billion economic impact for the area, including $877 million in visitor spending. Super Bowl attendees spent an average of $2,660 each, significantly surpassing the typical expenditure of a Vegas visitor.
The excitement reached far beyond the stadium, as hotels, nightclubs, and venues welcomed NFL partners, sponsors, and celebrities.
The event generated an astounding 5 billion impressions through media coverage, providing invaluable exposure for Las Vegas.
The upcoming Super Bowl will take place at Levi’s Stadium in Santa Clara, California, in 2026, followed by SoFi Stadium in Inglewood, California, in 2027, and lastly, Mercedes-Benz Stadium in Atlanta in 2028.