Mohegan has elevated Guy Greene to the position of Chief Marketing Officer (CMO) for its iGaming segment, Mohegan Digital.

In his new capacity, Greene will spearhead marketing and publicity efforts for the company’s online gaming ventures, which encompass Mohegan Sun Online Casino in Connecticut, PlayFallsViewCasino.com in Ontario, Mohegan Pennsylvania Online Casino, and the recently launched Mohegan Pennsylvania Online Sportsbook.

Greene’s responsibilities will extend to managing performance marketing, brand development, creative initiatives, social media, and community relations, while implementing omni-channel strategies that link Mohegan’s physical resorts to its digital services.

His priorities will include enhancing brand visibility, attracting and retaining players, promoting the integration of the Momentum loyalty program, and refining the customer experience across both online and physical platforms.

“Guy Greene possesses extensive knowledge and a commendable history with Mohegan Digital, particularly as we adapt our marketing approaches,” stated Rich Roberts, President of Mohegan Digital. “We are thrilled to have him leading our marketing initiatives as our iGaming and online sports betting sectors continue to expand.

He emphasized that Greene’s guidance will be crucial as Mohegan’s iGaming and online sports betting operations scale, fostering innovation, enhancing brand engagement, and maintaining a competitive edge in a fast-evolving marketplace.

Greene embarked on his professional journey at Foxwoods Resort Casino in 1993 and joined Mohegan Sun in 1996, climbing the ranks through various marketing leadership roles. He subsequently collaborated with Pechanga Resort Casino and Overabove Marketing & Advertising Agency before rejoining Mohegan in 2021.

He holds a degree from Eastern Connecticut State University and has obtained certifications from the Project Management Institute and Six Sigma Global Institute. Greene resides in Old Lyme, Connecticut, with his spouse, Vimala Greene.