PENN Entertainment has appointed former ESPN executive Nate Ravitz to lead theScore’s media operations in North America. He will be responsible for overseeing content, advertising, and the growth strategies for theScore, which is PENN Interactive’s premier media platform.

Nate Ravitz comes to PENN with 17 years of experience at ESPN, where he most recently held the position of vice president for digital content and audience growth, as reported by SBC Americas. During his tenure at ESPN, he managed content for the company’s mobile and streaming applications, ESPN.com, as well as their social media outlets. Ravitz has previously collaborated with PENN’s Chief Technology Officer, Aaron LaBerge, while at ESPN.

In a LinkedIn announcement regarding his new role, Ravitz stated, “I’ve always admired theScore’s accomplishments and innovations within the highly competitive realm of mobile sports applications. It’s an honor to join the team and build upon that remarkable legacy. I’m also excited to reconnect with Aaron LaBerge and other former colleagues. Our aim is to succeed.”

Based in Toronto, theScore has transformed from a television-centric entity into a leading mobile sports content platform, with significant focus on online sports betting via theScore Bet. Following PENN Entertainment’s recent departure from its ESPN Bet joint venture, theScore Bet has become PENN’s primary sports betting brand in the U.S.

As of December 1, the platform is operational in 21 states, representing PENN’s comeback in the U.S. market after a hiatus of three-and-a-half years.

PENN acquired theScore for $2 billion in 2021 and is looking to leverage the Canadian brand to bolster its presence in the U.S., following earlier attempts with the Barstool and ESPN brands that did not meet expectations.

PENN executives, including CEO Jay Snowden and CTO LaBerge, have highlighted the significance of merging sports media engagement with betting activities. TheScore media app currently has over four million active users each month, with roughly two-thirds located in the U.S. Snowden remarked during the earnings call on November 6 that relaunching theScore Bet in the U.S. will enable PENN to harness the synergy between theScore’s media and betting platforms.