Palms Casino Resort in Las Vegas, under the ownership of the San Manuel Gaming and Hospitality Authority, representing the Yuhaaviatam of the San Manuel Band of Mission Indians, is making significant management changes continuing from last year, which included the appointment of a finance executive and two internal promotions to key leadership positions.

Recently, Laura De La Cruz has been elevated to the role of assistant general manager and Crystal Robinson-Wesley has been promoted to vice president of marketing and entertainment. Additionally, Janice Fitzpatrick has joined the team as vice president of finance.

These new appointments are part of a larger management restructuring at the resort. Kevin Glass was appointed as general manager a few months ago, having previously held the position of assistant general manager.

De La Cruz now takes on the responsibilities previously managed by Glass. With a history as vice president of marketing, she will supervise hotel operations, IT, sales and catering, facilities, retail services, and food and beverage. A Las Vegas native, her professional past includes roles at Boyd Gaming and Harrah’s Laughlin.

Robinson-Wesley, previously in charge of entertainment and activations, will now lead the marketing strategy for the entire resort. Her role encompasses marketing, entertainment planning, events, digital strategies, loyalty initiatives, and public relations. Her background includes experience with MGM Resorts International and Caesars Entertainment.

Fitzpatrick brings over thirty years of gaming finance experience to the leadership team. Her extensive career features senior leadership positions at various prominent Las Vegas resorts, such as Rio, The Venetian, Palazzo, and Mirage. Most recently, she was the chief financial officer at Warner Gaming.

In response to these changes, Glass mentioned: “These promotions, along with this important addition, mark an exhilarating time for Palms. We take pride in acknowledging the achievements of these skilled women and have full confidence in the direction they will guide us.”

Acquired in 2021 by the San Manuel Tribe of California, the Palms and the adjacent Palms Place condo-hotel were purchased from Red Rock Resorts for a total of $650 million.

Within the competitive Las Vegas market, the Palms stands as one of just two tribal-managed casinos, with it being the only one currently operational. The former Mirage hotel-casino is set to relaunch in 2027 as Hard Rock Las Vegas and will be joined by the Guitar Hotel Las Vegas, both managed by the Seminole Tribe of Florida.