Published on: February 5, 2026, 08:10h.

Updated on: February 5, 2026, 08:10h.

• Most viewers of Super Bowl LX in regulated regions and Ontario will engage in betting
• Research highlights a demand for betting among fans in unregulated areas for Super Bowl

Recently, the American Gaming Association announced that Americans are projected to bet $1.76 billion on Super Bowl LX. This week, a study by Paysafe revealed that 51% of fans in U.S. states and Ontario, where sports betting is legalized, are planning to place bets online for the event.

Further insights from the study, titled All the Ways Players Pay: Super Bowl, showed significant interest among viewers in California, Texas, and Alberta, Canada—which currently lacks regulated sports betting—to legally place bets on future Super Bowls.

The newly opened regulated igaming market in Alberta is set to launch in the upcoming spring or summer season.

$1.76 Billion in Super Bowl Betting

According to the findings, 52% of those fans in U.S. states and Alberta are eager to bet on the Super Bowl once their markets are legalized.

“Super Bowl LX is projected to yield a record-breaking $1.71 billion in legal wagers from the U.S. alone, with Ontario in Canada also expected to see unprecedented betting activity,” stated Zak Cutler, President of Global Gaming at Paysafe, a leading payments solution provider.

“This event presents a significant growth opportunity for North American online sportsbooks. Our analysis indicates that operators focusing on enhancing their cashier systems and improving the payment process will gain a competitive advantage in a crowded marketplace.”

27% Anticipate Increased Betting Activity

Fans surveyed in the regulated markets of Florida, Massachusetts, New Jersey, Ohio, Pennsylvania, and Ontario revealed that 59% plan to place bets on game day, with 27% expecting to wager more than usual.

Since this was a Paysafe study, the payment platform perspective was analyzed, highlighting that brand reputation (43%) and efficient payout processes (37%) were crucial factors for choosing an online sportsbook. A seamless withdrawal process from bets was deemed more vital than other factors, including competitive odds (30%). Additional payment considerations included swift deposits (prioritized by 25%) and an array of payment options (24%), influencing how fans select sportsbooks in regulated areas.

Super Bowl Betting Odds

This Sunday at 6:30 p.m. EST, the New England Patriots will face off against the Seattle Seahawks in Super Bowl LX. As per DraftKings, the Seahawks currently hold the advantage at -230 on the Moneyline, with the Patriots listed at +190. The spread is set at Seahawks -4.5 (-115), Patriots +4.5 (-105), and the over/under stands at 45.5.

According to a representative from theScore Bet, 64.8% of bets and 72.2% of the handle are placed on the Seahawks (-4.5, initially at -3.5), while 58.1% of bets and 59.3% of the handle are supporting Seahawks ML (-230), and 59.6% of bets along with 55.3% of the handle are on the Over (45.5, opened at 46.5).