Polymarket, a leading prediction market platform, has initiated a comprehensive campaign to restore trust and redefine its position in the market. This move comes as the business re-enters the U.S. market after a four-year hiatus, aiming to clearly separate its regulated domestic exchange from its offshore international operations.

The goal is to assure regulators, policymakers, and customers that the U.S. operations adhere to a more rigorous compliance standard than its international platform, which has faced scrutiny for its operational practices and market types, reports the Associated Press.

Polymarket has broadened its marketing strategy through collaborations with Major League Baseball and various prominent sports organizations, as well as enhancing its engagement on social media platforms like TikTok and X.

The company reestablished its U.S. market presence at the end of 2025 following the acquisition of the derivatives exchange QCEX, obtaining the necessary regulatory approval for domestic operations. Unlike its international counterpart, the U.S. platform is governed by the Commodity Futures Trading Commission (CFTC), utilizes U.S. dollars instead of cryptocurrency, and presents a more limited selection of contracts under stricter oversight.

To bolster its compliance measures, Polymarket has expanded its compliance team by recruiting experts from prominent organizations including Coinbase, Robinhood, the U.S. Department of Justice, and the FBI. Notable hires include Dan Lee as the head of U.S. operations from Coinbase, and Megan McGrath as chief compliance officer, alongside Natalie Oblazny and other former officials in enforcement and surveillance roles.

“Trust is the core product we are developing here,” said Lee.

Industry experts affirm that the domestic platform operates within a significantly different regulatory framework compared to its international counterpart.

“Polymarket U.S. is required to comply with U.S. laws and regulations, whereas Polymarket International presents a looser regulatory environment,” asserted Todd Phillips from the Roosevelt Institute.

Polymarket’s re-entry coincides with a notable surge in the popularity of prediction markets. The combined trading volume of Polymarket and rival Kalshi has increased to $26.6 billion from $9.75 billion in the previous October, with Kalshi contributing roughly two-thirds of that activity. Kalshi has recently been valued at $22 billion.

The sector is also benefitting from a friendlier regulatory landscape established during the Trump administration. Donald Trump Jr. has invested in Polymarket through his venture capital firm, 1789 Capital.

Nevertheless, Polymarket’s rebranding campaign has encountered some challenges. The Wall Street Journal revealed that some of its influencer marketing initiatives allegedly showcased fabricated profitable trades presented as real. Additionally, Politico reported that a Polymarket executive compensated at least 20 political content creators, many of whom failed to disclose these partnerships.

In light of these revelations, Polymarket has committed to reviewing its marketing and promotional strategies.

The international platform continues to face controversies, including trades related to the apprehension of Venezuelan President Nicolás Maduro and concerns over potential insider trading prior to U.S. President Donald Trump’s announcement of a U.S.-Iran ceasefire.

Lee acknowledged that these issues have overshadowed the advancements made by the regulated U.S. platform.

“I think the emphasis on the international business, which comprises mostly of the volume, often masks the progress we are achieving here in the U.S.” he stated.