Article Date: January 7, 2026, 11:08h.
Updated on: January 7, 2026, 11:08h.
- Partnership encompasses all US financial media assets owned by News Corp.
- This includes The Wall Street Journal.
- Polymarket responds after competitor Kalshi secured a partnership with CNBC.
Prediction market platform Polymarket has teamed up with Dow Jones, allowing the exchange’s event contract data to be integrated across the financial news platforms under the media conglomerate, including The Wall Street Journal.
Dow Jones, part of News Corp. (NASDAQ: NWS), also controls other notable publications like Barron’s, Investor’s Business Daily, MarketWatch, Mansion Global, Financial News, Risk & Compliance, and Dow Jones Newswires, meaning Polymarket’s data will be featured in various leading financial journals in the U.S.
“As part of this collaboration, Dow Jones will launch new consumer-oriented features that utilize prediction market data, including a customized earnings calendar that showcases market-implied expectations for corporate performance. More data-centric features are anticipated to be rolled out gradually,” the companies stated.
Both parties confirmed that Polymarket’s prediction market insights will be accessible on Dow Jones’ consumer platforms.
Strategic Win for Polymarket
The agreement with Dow Jones marks a significant achievement for Polymarket, recognized as the world’s leading prediction market, particularly given that The Wall Street Journal boasts the highest circulation of any newspaper in the U.S.
As of September 2024, the daily circulation of The Journal, at 474,700, nearly matches the combined circulations of The New York Times, The New York Post, and The Washington Post. Although The New York Post is under News Corp.’s ownership, it is not part of the Dow Jones portfolio and therefore was not included in the Polymarket deal.
Polymarket’s partnership with Dow Jones also serves to address rival Kalshi’s recent successes in forming agreements with CNN and CNBC, which had raised expectations regarding Polymarket’s potential partnerships.
“This collaboration will enhance audience access to insights from prediction markets across various economic, political, and cultural subjects, providing a fresh perspective on how markets evaluate probabilities and forecast future events,” the statement indicated. “Polymarket data will be featured through dedicated modules on Dow Jones’ digital platforms, including main pages and market-related sections, alongside selected print placements.”
Polymarket Expanding into Financial Sectors
With the agreement with Dow Jones, Polymarket, which benefits from backing by the parent company of the New York Stock Exchange, Intercontinental Exchange (NYSE: ICE), is extending its reach in financial media. The prediction market operator already maintains partnerships with Yahoo Finance and has agreements with Google Finance, mirroring its competitor Kalshi.
This new partnership means Polymarket data will be showcased on three of the seven most visited financial news websites: The Wall Street Journal, Yahoo Finance, and MarketWatch. Barron’s also ranks highly among leading resources in this space.
These collaborations could be crucial for expanding their influence beyond sports event contracts and attracting more financial institutions to engage as market participants and liquidity providers in the prediction market landscape.