Published on: March 18, 2026, 01:19h.

Updated on: March 18, 2026, 01:19h.

• PowerPlay aims to broaden its reach and enhance its brand with $15 million in funding
• PowerPlay operates as an online gaming and sports betting platform regulated in Ontario
• Currently, Ontario has 47 authorized operators and 81 websites

PowerPlay, a licensed sportsbook and igaming operator in Ontario, is announcing a significant move in its growth agenda by securing $15 million in funding from Discerning Capital, a Las Vegas-based investment group, along with PVX Capital, based in Singapore.

Enhancing Client Acquisition

The funds will be dedicated to accelerating player acquisition and reinforcing PowerPlay’s brand visibility amid Ontario’s competitive igaming landscape.

The financing is part of the House Advantage Fund (HAF) initiated by Discerning Capital and PVX Capital. The purpose of this fund is to assist operators with user acquisition, allowing them to allocate resources towards operational enhancements and product development. Over the last six months, HAF has approved loans to support nearly $150 million in advertising efforts and plans to double that investment this year.

National Expansion Plans

“We created the House Advantage Fund specifically for operators like PowerPlay: disciplined, regulated teams working in fast-growing markets who know how to convert marketing investments into sustainable, long-term player growth,” stated Davis Catlin, Managing Partner at Discerning Capital.

Canada presents one of the most attractive regulated iGaming opportunities globally, and we are excited to be collaborating with the entire PowerPlay team. This partnership perfectly aligns with the objectives of the House Advantage Fund.

Revamping the Technology Platform

Last year, PowerPlay completed an agreement with GiG Software Plc, a B2B igaming technology provider, which equipped PowerPlay with its igaming platform, content management system, and sportsbook, complemented by built-in AI tools, DataX and LogicX, as well as machine-learning models aimed to boost player acquisition and retention.

“PowerPlay has spent several years establishing a solid base in Canada with a highly involved player community and a methodical growth approach that delivers exceptional player value and leading engagement statistics,” commented Dean Serrao, CEO of PowerPlay.

Brand Development Strategy

Collaborating with Discerning Capital empowers us to amplify that momentum with a financial partner that comprehends the economics of regulated gaming. With this partnership, we can significantly scale our marketing initiatives while continuing to grow the PowerPlay brand across Canada. As more Canadian provinces assess regulated iGaming frameworks, this financial facility positions us to expand our brand and player community nationwide.

PowerPlay was established in 2018, and the company also reintroduced its mobile app in Ontario last year for both iOS and Android platforms.

“Ontario warrants more than a generic app,” expressed Thomas Vermeulen, Marketing Director at PowerPlay, during the app re-launch. “While larger operators invest in flashy, standardized products, we chose to take a different approach, engaging with local players. PowerPlay represents a bold alternative that proves a better user experience doesn’t require a billion-dollar budget.”