With new casinos set to debut in downstate New York, Resorts Casino Hotel has successfully completed a $2 million beachfront enhancement in Atlantic City. This initiative is deemed essential by its leadership to remain competitive amidst evolving gaming trends.
The newly established beach bar and outdoor stage, situated directly on the sand adjacent to the Boardwalk, was created by IMCMV Atlantic City LLC. This company manages Margaritaville-themed dining and entertainment locations throughout the U.S. and has been associated with Resorts since May 2013.
“This is an excellent time to invest in Atlantic City,” remarked Resorts President Mark Giannantonio during Tuesday’s inauguration. “Investors in Atlantic City are at the threshold of a significant renaissance that the city hasn’t experienced in years.”
This project features a tiki bar with a traditional thatched roof, a brand-new wooden deck, fire pits, cabanas, lounge chairs, umbrellas, and cornhole games. The Casino Reinvestment Development Authority approved the project in February.
“I am eager to witness the developments over the next year as this complex grows,” shared Sherry Young, Senior Vice President at IMCMV Atlantic City. “You can savor a drink while sitting in the sand!”
Originally slated for construction last summer, severe beach erosion initially rendered the site unsuitable. However, a beach replenishment initiative has since been finalized in front of the location, permitting the construction to proceed.
Additionally, the casino has launched Maya, a Boardwalk-side bar and tapas restaurant. Both endeavors are part of recent efforts aimed at diversifying non-gaming amenities.
“These partners have committed over $2 million to the beach during a period when few are making investments,” noted Giannantonio, commending the private sector’s confidence in Atlantic City.
He pointed to the recent turnout at the beachfront venue as a testament to the site’s potential. “I visited this beach yesterday, and it was bustling,” he remarked. “That’s the power of investment.”
Giannantonio underscored that such projects are necessary for the type of development Atlantic City will require as competition rises from the New York City region.