Posted on: October 3, 2023, 11:58h.
Last updated on: October 3, 2023, 11:58h.
Dreamscape Companies, the new operator of the Rio Hotel & Casino Las Vegas, has introduced an exciting loyalty program for customers. The launch of Rio Rewards took place on Monday.
Under the new management of Dreamscape, Caesars Rewards cards will no longer be accepted at Rio.
“The introduction of Rio Rewards marks an important milestone now that Dreamscape has officially taken over operations of the resort,” said Kevin Sweet, Chief Gaming Officer of the Rio in a statement. “We created a rewards program that would appeal to both locals and visitors. When compared to other loyalty programs around town, we are confident that Rio Rewards will stand alone at the top of what is given back to the guest in rewards and comps.”
Rio Rewards features four tiers: Rouge, Azul, Gold, and Platinum.
Rio Rewards Details
With data confirming the effectiveness of rewards programs in boosting customer loyalty, casino guests are enthusiastic about accruing points and tier credits.
However, visitors have voiced dissatisfaction with increasingly similar casino rewards platforms and operators making it costlier to reach the most desirable tiers. Rio Rewards aims to differentiate itself by being more accommodating.
Rio Rewards members will earn two points for every $1 spent on dining, entertainment, hotel rooms, and shopping. Slot machine play will grant one point for each $1.25 wagered, while standalone keno and roulette will reward one point for every $5 bet.
Video poker and most table games will grant guests one point for each $10 bet, while 3:2 blackjack will reward one point for every $30 wagered. Visitors can redeem every 100 Rio Rewards points for $1 in resort credit or $1 in “frioplay” (free play).
“Rio Rewards points are always worth one cent to spend the way you want—on slots, video poker, electronic tables, hotel nights, dining, drinks, shows, and more,” according to the venue’s website.
Rio Rewards Part of Broader Overhaul
Rio Rewards is just one aspect of Dreamscape’s comprehensive overhaul of Rio. After a sale-leaseback deal worth $516.3 million between the real estate investment trust (REIT) and Caesars in December 2019, the property assets of the integrated resort were owned by the former while the latter managed it.
However, knowing that it would no longer operate the venue, Caesars did not invest much capital in improving Rio. Consequently, the property received poor reviews from guests and fell into disrepair.
Earlier this year, Dreamscape raised $850 million to enhance the property, which is over three decades old.