The SBC Summit Americas kicks off today in Fort Lauderdale, Florida, drawing thousands of professionals from the gaming industry across the Americas for two days filled with conferences, exhibitions, and networking events aimed at addressing key challenges and exploring lucrative opportunities within the sector.

Scheduled for June 10 and 11 at the Broward County Convention Center, the summit is the premier event designed to gather stakeholders from North, Central, and South America in one location. Event organizers anticipate over 10,000 attendees, including operators, affiliates, suppliers, regulators, investors, and service providers representing various markets throughout the region.

The summit was established through the merger of SBC Summit North America and SBC Summit Latinoamérica, creating a unified platform that mirrors the growing interconnection within the gaming industry across the Americas. With this format, attendees can delve into regulatory updates, technological advancements, and business strategies spanning multiple jurisdictions without needing to attend separate regional seminars.

With Brazil’s regulated market entering a transformative phase, jurisdictions like Colombia and Peru continually evolving, and North American markets grappling with their own regulatory and competitive challenges, this year’s summit emerges at a crucial juncture for the industry.

Focus on Regulatory Developments

As has been evident in many recent industry events, regulations will be at the forefront of discussions during the Fort Lauderdale summit.

Conference sessions will delve into the evolving regulations that shape gaming markets throughout Latin America, including Brazil. Industry experts and regulatory bodies will share insights into what has been learned during the first year of regulation in Brazil, as well as broader discussions on compliance and sustainable growth.

Other panels will analyze developments in Colombia, Mexico, and other emerging markets in the region, while discussions in North America will concentrate on state-level regulations, initiatives for responsible gambling, and innovative game formats entering the market.

Significant attention will also be devoted to sectors generating considerable discussion within the industry, including prediction markets and sweepstakes models. Focused sessions will explore the complex regulatory landscape surrounding these swiftly evolving sectors.

Seven Stages of Insightful Conferences

SBC Summit Americas will feature a robust conference agenda across seven distinct stages, addressing topics such as leadership, sports betting, casino operations, technological advancements, payment solutions, marketing, player protection, compliance, and prediction markets.

Over 250 speakers are slated to participate over the two-day affair, showcasing some of the industry’s most influential operators, suppliers, tech providers, and regulatory authorities.

Highlighted speakers include Stephanie De Flora, Chief Marketing Officer at Bet365; Ian Botts, Chief Technology Officer at Fanatics Betting & Gaming; Jeanine Hightower-Sellitto, Senior Vice President and General Manager of DraftKings Predictions; and former U.S. Congressman Patrick Kennedy.

Sessions will cover various topics, from future player acquisition and retention strategies to advancements in payment technologies and AI applications in gaming operations.

Organizers have made it clear that this year’s agenda is designed not only to address current challenges but also to equip businesses for upcoming developments that could transform the sector.

Expected areas of focus include emerging payment methods, AI’s role in personalization, risk management, responsible gambling technology, and strategies for navigating increasingly fragmented regulatory frameworks.

Exhibiting Innovation in the Industry

Beyond the conference sessions, the exhibition floor remains a central draw of the summit.

Leading exhibitors are anticipated to showcase a range of products, technologies, and services aimed at supporting operators and affiliates throughout the Americas.

Major players in the industry such as BetMGM, Hard Rock Digital, as well as suppliers like Kambi, OpenBet, Optimove, Soft2Bet, and Digitain will present their latest offerings.

The exhibition enables suppliers to connect directly with decision-makers from various jurisdictions, while operators can assess solutions ranging from gaming content and platform technologies to payment, compliance services, cybersecurity solutions, and tools for customer engagement.

For businesses aiming to expand into new markets, the event also presents an invaluable chance to grasp how solutions are being tailored to accommodate local player preferences, regulatory stipulations, and operational hurdles.

Revolutionizing Networking Opportunities

A noteworthy addition to this year’s summit is SBC Connections, a networking initiative designed to help participants form more meaningful business connections.

Organizers have indicated that the program was launched in response to feedback indicating that large industry events often provide numerous networking opportunities but can complicate delegates’ ability to identify the most relevant contacts.

“The industry doesn’t just need more networking; it needs better networking,” asserted Rasmus Sojmark, CEO and founder of SBC.

“SBC Connections was created to enable attendees to minimize time spent searching for the right individuals and maximize time in discussions that can genuinely propel their businesses forward.”

The initiative comprises pre-scheduled meetings facilitated via the SBC Connect app, speed-networking segments geared toward specific business areas, speaker-led discussion panels, roundtable dialogues, and guided tours of the exhibition.

This program aims to enhance efficiency for delegates navigating a packed conference itinerary while bolstering opportunities for strategic partnerships and business discussions.

Acknowledgment and Networking Beyond the Event

The summit experience expands beyond the conference meeting rooms and exhibition spaces.

Delegates will enjoy access to a variety of networking events throughout the week, including informal meetups, evening receptions, and larger social gatherings designed to promote relationship-building in more casual settings.

The schedule features the INFINITY Florida Party at DAER Nightclub & Dayclub on June 11, heralded as one of the summit’s marquee networking functions.

To cap off the week, the SBC Awards Americas will recognize excellence in the gaming industry across 34 categories, celebrating outstanding operators, suppliers, affiliates, and industry visionaries.

Day 1 Agenda Overview (June 10)

10:15 AM – 10:35 AM
iGaming Daily (Podcast & Interview Stage)
Daily recap of industry news and a preview of Day 1 at SBC Summit Americas.

10:45 AM – 11:20 AM
The Big Picture: Steering Gaming’s Future (Stage 1 – Leaders)
Discussion on regulations, prediction markets, market maturation, and growth possibilities across North America.

11:20 AM – 12:00 PM
Crafting a Public Health Approach to Gambling Harm (Stage 1 – Leaders)
Insights on prevention, treatment, and frameworks for responsible gambling.

12:00 PM – 12:40 PM Sessions

• Land-Based Leaders: Adapting to Evolving Demand in a Transforming Gaming Landscape (Stage 1)
• Lines, Limits, and Loopholes: Safeguarding the Future of Sports Wagering (Stage 2)
• Tech & Payments Titans: Innovation at the Next Digital Frontier (Stage 3)
• Affiliate Leaders Panel: The Modern Face of Affiliates: Branding, Voice, and Value (Stage 4)
• Protecting the Little Guy: The Impact of Brazil’s GGR Increase (Stage 5)
• AAG Presents: Progression from Allyship to Advocacy: Making the Gaming Sector More Inclusive (Breakout Stage)
• What Drives Funding and Acquisition? Insights from Investors and Operators (Masterclass, 12:00 PM – 1:00 PM)

12:15 PM – 12:40 PM
Industry Moves on Player Protection (Podcast & Interview Stage)

1:00 PM – 1:30 PM
Announcement of WagerWire (Podcast & Interview Stage)

1:40 PM – 2:20 PM Sessions

• Current Trends in Prediction Markets in the U.S. (Stage 1)
• Deciphering Sweepstake Structures: Navigating Regulation and Opportunities (Stage 2)
• Blocking Prediction Market Platforms: Is This Considered Gambling Technology? (Stage 3)
• Beyond Hyperlinks: Redefining Affiliate Growth via Emerging Channels (Stage 4)
• IVAmos Bien! Understanding Colombia’s Emergency Tax Implications (Stage 5)
• Enhanced Engagement, Secure Play: Reevaluating Responsible Gaming Practices (Breakout Stage)

1:40 PM – 2:10 PM
Fostering an Inclusive Industry (Podcast & Interview Stage)

2:00 PM – 3:00 PM
Envisioning It. Negotiating It. Achieving It. (Masterclass)

2:20 PM – 2:40 PM Sessions

• AI’s Evolution (Stage 1)
• Grasping the Sweepstakes Trend (Stage 2)
• Turning Conversations into Revenue: From Click-to-WhatsApp for LATAM Operators (Stage 3)
• Bridging AI Gaps and the Future of Automated Interventions (Stage 4)
• The Córdoba Model: Technology-Driven Digital Protection (Stage 5)
• Clearer Messaging for Safer Players (Breakout Stage, 2:20 PM – 3:00 PM)

2:30 PM – 3:00 PM
Prediction Markets: Beyond the Hype (Podcast & Interview Stage)

2:40 PM – 3:20 PM Sessions

• Strategic Transformation: Defining iGaming’s Global Identity (Stage 1)
• Reviewing Lotto Couriers: Defining State Boundaries (Stage 2)
• PIX: Instant Payment Solutions (Stage 3)
• Content Beyond Borders: Affiliates Thinking Globally (Stage 4)
• Influencers, Advertising, and the Quest to Combat Illegal Gambling (Stage 5)

3:00 PM – 4:00 PM
Prediction Markets: Cross-Border Regulatory Challenges and the Role of Gaming Governance (Masterclass)

3:50 PM – 4:30 PM Sessions

• World Cup 2026: Leveraging the Global Stage for Long-Term Growth (Stage 1)
• Fan Engagement: The Crucial Role of Fantasy Sports (Stage 2)
• Creating a Seamless Casino Experience in an Omnichannel Environment (Stage 3)
• 10x Efficiency with the Same Team: Practical Application of Agentic CRM (Stage 4, until 4:15 PM)
• Is Chile on the Verge of Change? (Stage 5)

4:00 PM – 5:00 PM
Capitalizing on Influence: An Evaluation of Sports-Betting Influencers (Masterclass)

4:15 PM – 4:55 PM
AI, Marketing Technology & the Player Experience: Innovating Engagement (Stage 4)

4:30 PM – 4:50 PM
Victory Is Paramount: A Fireside Chat with Stephanie De Flora, CMO, Bet365 (Stage 1)

4:30 PM – 5:10 PM
Shaping the Future of Gaming: Where Creativity Meets Casino (Stage 2)

4:50 PM – 5:30 PM Sessions

• From Regulation to Representation: Empowering Tribes in the Future of U.S. Gaming (Stage 1)
• Unlocking Growth in Mexican iGaming: Strategies for Revenue and Player Engagement (Stage 5)

4:55 PM – 5:35 PM
Connected & Engaging: Enhanced Affiliate Marketing Strategies (Stage 4)