Taylor Swift Outpaces F1 in Ticket Sales for 2023 Vegas Shows on Stubhub

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Published on: December 22, 2023, 08:19h. 

Last updated on: December 22, 2023, 08:19h.

Taylor Swift’s Las Vegas concerts were even more popular than the inaugural Formula 1 Las Vegas Grand Prix. According to StubHub’s annual “Year in Live Experiences” report, the concerts were a bigger draw, despite claims from casino companies that the Grand Prix was the most lucrative event in Las Vegas history.

Taylor Swift
Taylor Swift performed at Allegiant Stadium in Las Vegas on March 24 and 25, to 120K enraptured fans. (Image: Dan DeSlover)

StubHub observed, “It’s not just a tour, it’s a cultural phenomenon, and we’re all just living in Taylor’s version of the world.”

Swift maintained the top-selling artist position throughout the entire year, reaching nearly 12 times as many sales as for her 2018 “Reputation” tour, StubHub reported.

The Top 5 list of Las Vegas events, according to total StubHub sales. (Image: StubHub)

Despite being second in Las Vegas, the Formula 1 race was the third top-selling sporting event globally.

Adele appeared nowhere on StubHub’s annual list of top-sellers, even though the ticket reseller wrote that sales of her Las Vegas residency crushed that of No. 3-ranked U2. (Image: Page Six)

StubHub claimed its rankings were based on cumulative global sales totals through its website, though it didn’t provide any figures.

That’s Snub Hub to Adele Fans

In its report, StubHub wrote: “In Vegas—where live entertainment thrived this year—Adele’s residency crushed that of U2. She was the #1 highest-selling act in Vegas, outselling #2 U2 by almost 50%, even with a much smaller venue (roughly 1/4th the size).”

So how did Adele appear nowhere on StubHub’s Top 5 Vegas list, while U2 ranked third?

Apparently, when it came to purchasing their Adele tickets, Adele fans were not fans of StubHub. Either that, or the ticket reseller made a flub hub.



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