The Impact of Taylor Swift on Caesars New Orleans


Published on: October 14, 2024, 02:30h. 

Last updated on: October 13, 2024, 08:43h.

Caesars Entertainment’s (NASDAQ: CZR) Q4 financial results may see a boost from Taylor Swift.

Taylor Swift, black market betting, Super Bowl, Travis Kelce
Taylor Swift performs live. Her upcoming New Orleans concerts could boost Caesars’ casino hotel in that city. (Image: Getty)

JPMorgan analyst Joseph Greff suggests that Swift’s concerts at Caesars Superdome in New Orleans could positively impact the casino hotel.

Management highlighted the strength at the New Orleans property during the opening weekend, largely due to Taylor Swift’s concerts,” said Greff.

Some Swift fans are even visiting New Orleans to gamble at the revamped Caesars casino.

Caesars Considering UAE Expansion

After meetings with Caesars management in Las Vegas, Greff mentioned a potential relook at expansion plans in the UAE.

“We believe Caesars, like others, is exploring opportunities in the Middle East, given recent developments in the region,” Greff added.

Caesars’ interest in the UAE follows Wynn Resorts and MGM Resorts International obtaining casino licenses in the region.

CEO Tom Reeg’s previous comments about international opportunities suggest a cautious approach, but the UAE holds promise for the gaming industry.

Parlay Success for Caesars Sportsbook

Greff highlighted the success of Caesars’ acquisition of ZeroFlucs, leading to an increased parlay mix in football season.

With the completion of capital investments in the digital unit, online gaming could drive future earnings for Caesars,

Greff also mentioned that Caesars anticipates no new states approving iGaming legislation in 2025, with only seven states allowing online wagering currently.



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