Published: January 1, 2025, 09:56h.
Last updated on: January 1, 2025, 09:58h.
There were numerous developments in the Canada digital gaming industry news during 2024, making it difficult to summarize all in a Top 6 list. However, we have compiled the most significant stories of the year.
New Gaming Regulatory Regime in Alberta
Alberta is moving towards a competitive, regulated igaming model similar to Ontario. The government confirmed plans for a market launch during the Canadian Gaming Summit in Toronto. Operators like PointsBet Canada, Betway, PENN, and NorthStar have expressed interest in entering the market once it goes live. Despite some delays at the provincial government level, industry leaders anticipate a launch in mid-2025.
Continued Market Growth in Ontario
Ontario experienced continued growth in 2024, with 50 licensed operators and 82 gaming websites. The latest report covering Q2 of the fiscal year showed increases in total wagers and gaming revenue compared to previous quarters. The regulated igaming market in Ontario has also contributed significantly to job creation and government revenues.
New AGCO Ad Standards Make Their Debut
In February, the Alcohol and Gaming Commission of Ontario (AGCO) introduced new advertising standards, prohibiting the use of athletes in online gaming ads in Ontario. The standards were updated to prevent the use of celebrities who may appeal to minors in gaming advertising. These restrictions came into effect in February, aligning with public opinion calling for responsible sports betting advertising.
Poll on Player Participation
A study conducted by the AGCO and iGaming Ontario revealed that a significant percentage of players in Ontario are now participating in igaming on regulated sites. This marks a shift from previous years when a majority of online gambling occurred on unregulated platforms. The study showed an increase in player participation on regulated sites compared to previous years.
Ontario Superior Court Upholds Gaming Model
In a legal challenge brought by the Mohawk Council of Kahnawà:ke, the Ontario Superior Court upheld the legality of iGaming Ontario’s model for online gaming. The court ruled that the model aligns with the Criminal Code and contributes to player protection and economic development in Ontario.
Legislative Traffic Jam Delays National Ad Bill
A national advertising legislation (Bill S-269) is currently held up in the Canadian House of Commons due to a privilege debate. The bill aims to establish new national standards for gaming advertising and is awaiting further discussion among lawmakers. The upcoming legislative session in January will shed more light on the bill’s progress.