Article Published on: November 27, 2024, 02:57h. 

Last updated on: November 27, 2024, 02:57h.

The recent jury decision in an Ireland civil court holding Conor McGregor responsible for a sexual assault of a woman in a hotel room in December 2018 is impacting the fighter’s business relationships.

Two companies – Proximo Spirits, owner of Irish whiskey brand Proper No. 12, and video game developer IO Interactive – have announced the termination of their partnerships with McGregor.

McGregor Acknowledges Mistakes

The jury directed McGregor to pay her 248,000 Euros ($258,000 USD). McGregor claimed the encounter was consensual. The woman alleged McGregor, “brutally raped and battered” her in a Dublin hotel after a night of partying.

In a statement released by McGregor on Monday:

People want to hear from me, I needed time. I know I made mistakes. Six years ago, I should have never responded to her outreaches. I should have shut the party down. I should never have stepped out on the woman I love the most in the world.

McGregor expressed regret and mentioned that everything was consensual that night, with all witnesses affirming it under oath. He has decided to appeal the court’s ruling.

Grateful for the support from family, friends, and fans worldwide, McGregor vows to move forward. He expressed readiness to return to the fight game.

Last UFC Fight in 2021

McGregor has been absent from the UFC Octagon since his leg injury in a fight against Dustin Poirier in July 2021. He was scheduled to face Michael Chandler at UFC 303 in June but had to withdraw due to a toe injury. McGregor has faced defeat in three of his last four UFC bouts.

IO Interactive announced in a statement:

“In response to the recent court ruling involving Conor McGregor, IO Interactive has decided to end its collaboration with the athlete, effective immediately. We take this matter with utmost seriousness and will remove all content featuring Mr. McGregor from our platforms starting immediately.”

Proximo informed the Irish Independent newspaper that they will no longer associate McGregor’s name or likeness with their beverage. While McGregor and partners sold the whiskey brand to the company in a $600 million deal in 2021, he continued to link it to his personal brand and promote it on social media.