Published: September 16, 2024, 05:57h.
Last updated on: September 16, 2024, 05:57h.
UFC 306, held at the Las Vegas Sphere, set a new record for revenue with $22 million in gate receipts, surpassing UFC 205’s $17.7 million in 2016.
The event cost UFC $20 million to produce at the $2.3 billion venue, with real profits expected from pay-per-view sales.
Despite initial reservations, UFC CEO Dana White hinted at possible future events at the Sphere, citing contractual obligations to MGM Resorts.
UFC 306, also known as Riyadh Season Noche UFC, showcased exciting matchups and sold out all available tickets. However, resale tickets were available at discounted prices closer to the event date.
White expressed satisfaction with the event’s success, emphasizing the positive outcome at the post-event press conference.