Published on: October 31, 2025, 02:12h.
Updated on: October 31, 2025, 02:12h.
- Daily fantasy sports platform secured a prediction markets agreement in September
- Statistics show a surge in downloads of the Underdog app
In September, the daily fantasy sports (DFS) platform Underdog finalized a prediction markets agreement with Crypto.com, marking a pioneering step in integrating event contracts within a sports gaming app. Early data suggest that this strategic partnership is already yielding positive results for Underdog.
According to recent insights from Sensor Tower, since the commencement of the 2025 NFL season, Underdog’s mobile application downloads have surged by an impressive 48% year-over-year, placing it on par with Fanatics in growth metrics, surpassed only by Bet365. This trend highlights the effective synergy between the NFL and prediction markets.
“With this introduction, users can share and trade their insights on sports event contracts across major leagues including the NFL, college football, NBA, and MLB. Prices are adjusted in real-time, empowering users to react swiftly and share their predictions about upcoming games,” stated Crypto.com while announcing the collaboration with Underdog.
At present, Underdog stands out as the sole provider offering access to DFS, traditional sports betting, and prediction markets all under one platform, although imminent competition is anticipated in that arena.
Imminent Competition for Underdog’s Prediction Markets
Notable players in the sports betting field are actively exploring or announcing their own versions of prediction markets, suggesting that Underdog will soon face competition at this intersection of event contracts and sports gaming.
As highlighted by Eilers & Krejcik Gaming (EKG), PrizePicks, a key competitor of Underdog in the peer-to-peer DFS sector, is gearing up to make its own impact in the prediction markets domain.
“Underdog is experiencing a rapid growth trajectory, outpacing its main competitor PrizePicks and nearly matching it in absolute numbers,” the research firm noted. “We attribute this momentum to Underdog’s integration of sports PM with Crypto.com, although Underdog will face competition soon, as PrizePicks is poised to implement their own PM integration.”
Following the sale of a 62.3% stake to lottery operator Allwyn for an enterprise valuation of $2.5 billion last month, PrizePicks secured the necessary regulatory licenses to offer prediction markets. This exposure is believed to be a key factor driving Allwyn’s majority acquisition of the DFS firm.
Crypto.com Expanding Its Prediction Market Presence
Crypto.com has been a frontrunner in the realm of sports event contracts. The agreement with Underdog, although facing competitive pressures, marks a significant step in the cryptocurrency platform’s prediction market strategy.
Growth is essential, often achieved through partnerships with established brands like Underdog. This week, Crypto.com also announced that its prediction market suite will be integrated into Trump Media and Technology Group’s (NASDAQ: DJT) Truth Social, marking a first in prediction market offerings directly on social media platforms.