Published on: January 8, 2026, 05:24h.
Updated on: January 8, 2026, 05:24h.
After more than two years of being represented as an emoji, a blinking eye, and a basketball, the Sphere has finally reached new heights: a colossal 366-foot LEGO Death Star that CES VIPs joyfully destroyed for entertainment.
On Wednesday night, the Sphere’s 580,000-square-foot “Exosphere” was creatively reimagined as a LEGO space fortress, featuring the iconic trench from the legendary 1977 “Star Wars.” This innovative spectacle was brought to life by Sphere Studios in collaboration with The LEGO Group, Disney Consumer Products, and Lucasfilm.
Notable guests, including New York Giants quarterback Jaxson Dart, a passionate “Star Wars” aficionado, entered a life-size LEGO X-Wing cockpit set up outside the venue. Their gameplay influenced real-time actions on the Sphere, culminating in the explosive demise of the LEGO Death Star.
Dart remarked that the experience transported him back to his childhood, recalling memories of “Star Wars” costumes, even noting that his on-field attire draws inspiration from Anakin Skywalker.
A Great Sphere Awaits
This extraordinary activation marked the global launch of LEGO SMART Play, a forthcoming interactive platform featuring Star Wars-themed sets. SMART Play revolves around the SMART Brick, a standard 2×4 LEGO brick embedded with a custom mixed-signal ASIC chip, accelerometers, light sensors, a sound sensor, a micro speaker, and wireless charging—enabling LEGO creations to react to movement, proximity, and engage with lights and sounds in real-time.
The executives at Sphere positioned this activation as a significant milestone in enhancing the venue’s capabilities.
“This event will generate excitement not only for LEGO’s product launch but also for Sphere and the unique experiences we are unveiling with Star Wars and LEGO,” expressed Marcus Ellington, EVP of advertising sales and sponsorships, to The Hollywood Reporter.
The event unfolded during CES, the largest annual convention in Las Vegas, where tech companies present their latest innovations to industry leaders in entertainment and consumer products.
Almost immediately, the interactive Death Star became the most buzzed-about demonstration of the week-long convention, even overshadowing an AI robot that dealt blackjack.