Published on: January 27, 2026, 09:28h.
Updated on: January 27, 2026, 09:28h.
- Brokerage firm eliminates commissions on Super Bowl event contracts
- Standard exchange fees still apply
- Collaboration with Kalshi
Online brokerage powerhouse Webull (NASDAQ: BULL) has announced that it won’t impose commission fees on event contracts linked to Super Bowl LX, providing a timely advantage to clients ahead of one of the most heavily wagered sporting events in the US.
Webull, based in New York, operates its prediction market platform through a partnership with Kalshi, offering yes/no derivatives since Q3 of 2025.
“Prediction markets have emerged as one of our fastest-growing sectors since launch, indicating our community’s desire to interact with major real-world events via regulated, market-driven pricing that fluctuates in real-time,” stated Webull’s US CEO Anthoney Denier in a LinkedIn update.
While trading firms have largely abolished fees on numerous stocks and ETFs, prediction market operators often depend on transaction fees as key revenue sources.
Has Webull Introduced Promotions to Prediction Markets?
Possibly, but it’s still up for discussion. As of now, the nascent prediction markets sector has not engaged in promotional spending to the extent witnessed by sportsbook operators in previous years, suggesting that the former might be learning from the latter’s experiences.
Webull’s commission-free strategy for the Super Bowl may reflect their willingness to concede some revenue and profits as a strategy to attract new customers. The Super Bowl serves as a major opportunity for customer acquisition among sportsbook operators.
This year, however, this strategy might have its limitations. Some analysts predict a slight downturn in Super Bowl handle while cautioning that the clientele acquired during this event often doesn’t yield long-term loyalty. This pattern could also be relevant for event contract companies.
“Users have the flexibility to buy and sell positions anytime, allowing them to reassess their strategy or secure profits before an event concludes,” the financial services firm mentioned. “Unlike conventional sports betting, prediction markets leverage probability trading and market-driven pricing, enabling users to monitor sentiment changes, trade Big Game and other contracts without a commission (though exchange fees will apply), and engage in community features that facilitate aggregated market sentiment and discussions on the platform.”
Increased Scrutiny on Prediction Markets
Some critics might argue that Webull’s commission-free Super Bowl initiative suggests that prediction markets are increasingly blurring the lines between investing and gambling. Detractors also note that prediction markets could tap into the younger demographic’s enthusiasm for sports betting and their interest in trading speculative assets like small-cap stocks and memecoins.
The typical Webull user tends to belong to Gen Z, and many industry experts label this platform as “gamified,” making it attractive to younger investors.
The gamification of investment apps, regardless of the existence of prediction markets, adds an engaging aspect to financial markets, but some critics express concerns that this approach may encourage risky behavior and lead some clients into precarious situations.