Published on: January 9, 2025, 10:52h.
Last updated on: January 9, 2025, 11:13h.
Penn Entertainment is rebranding 10 casino sportsbooks after separating from Barstool Sports in August 2013. Their new partnership with ESPN is worth $1.5 billion over 10 years, enhancing their sports betting operations.
Pennsylvania-based regional gaming operator, Penn Entertainment, revealed that 10 more of their casinos will soon feature ESPN Bet sportsbooks. These new locations will join existing ESPN Bet sportsbooks in several states.
Ameristar Casino Hotel Council Bluffs in Iowa, Pennsylvania’s three Hollywood casinos, and several other locations will soon debut ESPN Bet facilities as part of Penn Entertainment’s rebranding efforts.
The addition of ESPN Bet facilities in these new locations aims to expand Penn Entertainment’s reach in the sports betting market. With ESPN as their official partner, Penn Entertainment can offer a unique and engaging sports betting experience.
Hollywood Casino York, a “mini-casino” in Pennsylvania, will unveil its ESPN Bet venue this weekend, aligning with the NFL playoffs. This sportsbook is one of many in Penn’s portfolio that underwent rebranding from Barstool.
Penn Entertainment initially invested in Barstool Sports in early 2020 and later acquired the remaining stake in 2023. Despite facing regulatory challenges, their partnership with ESPN Bet aims to strengthen their position in the competitive sports betting industry.
Penn’s collaboration with ESPN Bet has enabled them to offer a personalized sports betting experience to their customers. By integrating ESPN Bet odds into their programming, Penn Entertainment aims to enhance customer engagement and drive revenue growth.
Continuing their efforts to increase market share, Penn Entertainment is focused on leveraging their partnership with ESPN Bet to solidify their position in the sports betting sector. Despite facing challenges with Barstool, the company remains committed to innovation and growth.
By partnering with William Hill initially and later transitioning to ESPN Bet, Penn Entertainment has shown a commitment to offering a diverse and engaging sports betting experience to their customers.