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The Netherlands’ regulator Kansspelautoriteit (KSA) has launched two new campaigns that are aimed at raising awareness around problem gambling in young adults.
The first, OpenOverGokken (Open About Gambling), specifically targets parents of teenagers and young adults aged 16 to 25. The second promotes Gokstop, the Netherlands’ gambling self-exclusion program.
Both campaigns will launch in early November and aim to make conversations about gambling less difficult.
Parents Encouraged to Discuss Gambling Earlier
The OpenOverGokken campaign looks at how young people come across gambling content on social media, online videos, advertising, and video games.
According to the KSA, parents might be unaware of their children’s exposure to gambling or unsure how to best discuss it with them.
The campaign features young people talking about how their parents approach subjects such as sex and personal safety. It then asks why gambling is not discussed in the same way.
According to Dutch marketing trade publication MarketingTribune, the campaign was developed by creative agency Noise and will be delivered via online videos, social media, and display advertising.
Self-Exclusion Campaign Targets Young Adults at Risk
The KSA’s second campaign focuses on people who already experience gambling problems or face a higher-than-average risk.
It centers around the slogan “Every moment is a Gokstop moment,” and encourages young adults to consider self-exclusion without first waiting for gambling to cause a personal crisis.
The campaign also targets friends and family members, recognizing their potential role in encouraging someone to seek help.
Gokstop is the public-facing name for the Netherlands’ gambling exclusion system, Cruks. Cruks allows players to exclude themselves from licensed online gambling sites and gaming arcades in the Netherlands. Exclusions last at least six months, but can be permanent.
Netherlands’ Gambling Market Contracts in 2025
The new campaigns follow data released by the KSA last week that showed the Dutch gambling market shrunk 9% year-on-year in 2025.
The regulator reported gross gaming revenue for the entire regulated market of €4.1 billion ($4.6 billion) for the 12 months to December 31, 2025, down from €4.5 billion ($5 billion) in 2024.
New deposit limits were a factor in the decline, the KSA said. It pointed to the rules introduced in October 2024 that require players to provide information showing they can afford to spend more than €700 ($785) per month. The threshold is reduced to €300 ($336) for customers younger than 24.
The report also highlighted growing concerns around the size of the Netherlands’ offshore gambling market. The KSA said around half of total online gambling revenue was generated in the country by unlicensed operators.