World Wrestling Entertainment (WWE) is making its entrance into the U.S. online gambling sector with a new exclusive licensing agreement with Fanatics Betting and Gaming.
This multi-year agreement grants Fanatics the authority to create and distribute WWE-branded online casino games on its Fanatics Casino platform.
Launch Scheduled for July in Four States
As part of this collaboration, Fanatics will launch a collection of WWE-themed casino games exclusively on Fanatics Casino, accessible in Michigan, New Jersey, Pennsylvania, and West Virginia. The games will be available on various platforms, including iOS, Android, and web.
The initial group of five games is expected to be released by the end of July, strategically aligning with WWE’s annual SummerSlam event, set for August 2-3, 2025, at MetLife Stadium in New Jersey.
The launch will include a special WWE-themed takeover of the Fanatics Casino app, offering exclusive sign-up bonuses alongside a WWE version of the Spin to Win game.
The licensed titles will comprise:
- WWE Blackjack (Boom Entertainment)
- Raw Multiplier Melee (Boom Entertainment)
- SmackDown Big Money Entrance! (Boom Entertainment)
- WWE Bonus Rumble Gold Blitz (Games Global)
- WWE Clash of the Wilds (Games Global)
Fanatics Game Studios is collaborating with Boom Entertainment and Games Global, both renowned names in the online gaming development sphere, to bring these new offerings to life.
“We are thrilled to enhance our partnership with WWE to encompass an exclusive range of WWE-themed online casino games,” stated Ari Borod, Chief Business Officer at Fanatics Betting and Gaming. “This initiative is a natural progression of the WWE-Fanatics collaboration, which already covers global e-commerce, licensed merchandise, memorabilia, and a broadening lineup of digital shows.”
This partnership builds upon WWE’s previous gaming endeavors. The organization has previously ventured into gaming with branded slot machines in Las Vegas, fantasy prediction contests on WWE.com, social casino apps, and collaborations with DraftKings for free-to-play competitions during major events like WrestleMania.
WWE Enters the Regulated Online Gambling Arena
This initiative symbolizes WWE’s strategy to enter the regulated online gambling market without delving into real-money betting on pre-determined match results, which remains illegal. Instead, the brand is utilizing its identity to connect with fans through themed gaming experiences that comply with existing gambling laws.
Fanatics Casino features an extensive array of gaming options, including classic and contemporary casino games such as slots, blackjack, roulette, progressive jackpots, and video poker. The platform incorporates offerings from prominent developers like Light & Wonder, IGT PlayDigital, Evolution, White Hat Studios, and Wazdan.
In addition, Fanatics Casino is equipped with a rewards program that allows players to earn FanCash for every game played, which can be redeemed for casino credits, bonus bets, or merchandise. The platform also emphasizes responsible gaming, providing tools for users to set time, deposit, and wager limits. Fanatics Casino has also formed a partnership with Birches Health to offer support services for players managing gambling behaviors.