This pivotal expansion enhances Aristocrat’s enduring partnerships with Tribal operators. Now, FireKeepers, one of the largest casino resorts in Michigan, is fully operational with Aristocrat Interactive’s exclusive iGaming and Sports platform.

The new setup equips FireKeepers with a highly configurable Player Account Management system, an advanced sportsbook platform, and a variety of services, including customer support, responsible gambling tools, risk and fraud assessment, and payment options.

Furthermore, FireKeepers gains access to Aristocrat Interactive’s expansive content library, creating a seamless omnichannel experience for players.

“FireKeepers has been an esteemed partner of the Aristocrat family for many years, and we are thrilled to transition their gaming offerings to the digital realm. This is a natural progression of our collaboration, integrating our extensive industry knowledge with FireKeepers’ dedication to providing superior gaming,” stated Nir Hakarmeli, Managing Director of Aristocrat Interactive iGaming & Sports.

“By backing their online operations with our iGaming and sportsbook solutions, we empower FireKeepers with state-of-the-art technology, enhanced support services, and a top-notch digital experience for their customers.”

“This is a major advancement for FireKeepers as we aim to elevate our digital footprint,” commented Frank Tecumseh, Chief Executive Officer of FireKeepers Casino Hotel.

“Aristocrat Interactive’s technological innovations enable us to synergize our digital gaming with our land-based rewards program, ensuring optimal returns for everyone engaging with the FireKeepers brand. Now, guests can utilize their iGaming rewards at our physical venue, and we are excited to introduce this integrated iGaming and sportsbook system to our patrons in Michigan.