NOVOMATIC showcased its “Play Like You Own the Block” concept at G2E 2025, transforming booth #1259 into a bustling hub that fused technology displays with interactive experiences, including claw machine activities and a table soccer challenge featuring 11-time World Champion Chris Marks.
The Street Smart-themed photo wall also attracted consistent visitor engagement, serving as a social and interactive center during the three-day event.
Company leaders described the event as a unified effort across various teams and markets. “Our team executed flawlessly from the initial concept to the show floor. By merging local market insights with global innovations, NOVOMATIC consistently fosters sustainable growth and long-term partnerships,” remarked Sabine Stoppel, Managing Director of NOVOMATIC Americas.
Jakob Rothwangl, Managing Director of NOVOMATIC Americas, expressed: “G2E 2025 showcased the possibilities that arise when powerful teams, innovative ideas, and customer trust converge. The Play Like You Own the Block theme extends beyond a mere tagline – it encapsulates our approach to thinking, acting, and delivering value across all markets.”
Cabinet Showcase
A key highlight of NOVOMATIC’s display was the U.S. launch of the DIAMOND X 1.55J Quattro, part of the DIAMOND X cabinet series. This model includes a 55-inch UHD J-curve display, a glass touchdeck, and an integrated soundbar for captivating gameplay. Sign Packages featuring four- or six-cabinet configurations offer vivid LED animations synchronized with game content.
NOVOMATIC also unveiled its V.I.P. X series, showcasing the V.I.P. X Galaxy 2.65, V.I.P. X Royal 1.85, V.I.P. X Dream 3.43, and V.I.P. X Lounge 2.32. These cabinets offer adaptability for single or banked installations, supported by modular components and service-focused designs.
Thomas Schmalzer, VP of Global Sales and VP of Product Management at NOVOMATIC AG, commented: “G2E reaffirmed the international significance of NOVOMATIC’s innovations. From cabinet design to gaming performance, our offerings inspire confidence and yield results. We genuinely appreciate our customers and partners for their trust, loyalty, and continued collaboration that propel our mutual success.”
Game Content and Linked Progressives
NOVOMATIC revealed new linked progressive titles and jackpot series tailored for diverse player engagement. ULTRA BOOST 3 Treasures made its debut with Grand Eagle, Mighty Taurus, and Tiger Storm, each integrating familiar jackpot mechanics with engaging bonus features and impressive audiovisual effects.
The company also showcased XTENSION LINK Evolution, the latest iteration in its ongoing jackpot lineup. This series now encompasses Volume 3, Volume 4, and XTENSION LINK Ultimate, introducing novel game concepts and revamped jackpot frameworks.
Other game titles featured included RISING TREASURES – Sizzling Hot Treasure Inferno and the “De la Isla!” Wide Area Progressive, crafted specifically for the Puerto Rican market. NOVOMATIC emphasized that its development teams remain focused on content performance, mathematical design, and delivering strong returns on investment for operators.
System Technologies and Management Platforms
Aside from cabinets and game titles, NOVOMATIC unveiled its latest systems aimed at enhancing operational efficiency and player management. The Novo Unity Pro platform accommodates live, automated, and electronic table games including Roulette, Blackjack, Baccarat, Poker, and Slots, enabling venues to customize their layouts and functionalities.
The company also highlighted its NOVOVISION casino management system, a platform that integrates player tracking, responsible gaming features, and analytics for effective venue management. NOVOVISION incorporates a modular design and advanced technologies intended to promote transparency, data-driven operations, and secure performance oversight across gaming environments.
In the wake of its G2E 2025 showcase, NOVOMATIC announced the continuation of its Street Smart 2.0 initiative for 2026. This campaign will prioritize operator collaborations, performance enhancement, and market advancement throughout the Americas, including regions such as Puerto Rico and Georgia.