Ontario Sportsbook Revenue Declines

By Blog


Published on: October 29, 2025, 09:53h.

Updated on: October 29, 2025, 09:53h.

  • September sports betting revenue dropped 23% from August
  • Overall cash wagers in Ontario rose by 5%
  • Betting statistics influenced by Blue Jays and NFL season kickoff

As highlighted in previous reports, Ontario sportsbooks have noted that Canadian bettors are passionate about wagering on their local teams, which has resulted in significant liabilities for the Blue Jays.

Fans enjoy a watch party at Rogers Centre in Toronto to celebrate a home run by Blue Jays first baseman Vladimir Guerrero Jr. during Game 4 of the World Series against the Los Angeles Dodgers. Image by Lance McMillan/Toronto Star via Getty Images.

Impact of Blue Jays’ Performance on Sportsbook Outcomes

The financial outcomes of Ontario’s igaming market for September, as per iGaming Ontario, showcased notable trends.

Thanks to the NFL season’s commencement, the approaching NHL season, and the Blue Jays’ playoff ambitions, Ontario sportsbooks recorded over CAD $1 billion in cash wagers (specifically CAD $1.061 billion), which accounted for a 12% market share—marking a 39% increase from August.

In contrast, gross revenue told a different tale, reporting CAD $46.5 million, a drop of 23% month-over-month (with a 14% market share).

September’s igaming statistics for Ontario, detailed in Canadian dollars, as reported by iGaming Ontario. Screenshot.

Casino Market Dominates Performance

The Blue Jays’ unexpected triumph in clinching the American League East Division title, followed by victories over the Yankees in the American League Division Series and the Mariners in the American League Championship Series, significantly contributed to these results.

Overall, Ontario recorded a total of CAD $8.55 billion in cash wagers for September, reflecting a 5% increase from the previous month. Revenue stood at CAD $329.4 million, which represents a 2% decline month-over-month.

Growth in Player Participation

Another key highlight from Ontario’s igaming sector was the ongoing growth in casino engagement, with total cash wagers reaching CAD $7.343 billion—a 2% month-over-month rise, yielding an impressive market share of 86%. Revenue from casino activities climbed to CAD $277.8 million, a 4% increase compared to the prior month, securing an 84% market share.

Additionally, there was a 15% uptick in active player accounts, totaling 1,170. However, the average revenue per active player account saw a 15% decrease from August, landing at $282.

P2P poker accrued CAD $144 million in cash wagers, reflecting a 4% decline from August, while revenue fell to CAD $5.1 million—a 25% decrease month-over-month—accounting for a 2% market share.



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