Bet365 has initiated pre-registration for its sportsbook in Missouri. This expansion enhances the company’s reach to a total of 16 states across the U.S.
Users in Missouri can engage in both pre-game and live betting on major leagues including MLB, NFL, NBA, WNBA, NHL, and MLS. New bettors who place a wager of $10 will be rewarded with $365 in betting credits available until December 15.
This launch coincides with a multi-year marketing alliance with the St. Louis Cardinals, designating bet365 as the franchise’s inaugural Official Mobile Sports Betting Partner. This partnership equips fans in Missouri with an extensive array of features, such as attractive odds, in-play betting options, and exclusive promotions like the Early Payout Offer, which promptly settles bets when a team takes a commanding lead.
“We’re excited to deliver our premier mobile sports betting service to Missouri and to join forces with one of MLB’s legendary teams,” expressed Trip Stoddard, Head of Development. “Missouri boasts a vibrant sports culture, and we believe fans will appreciate bet365’s distinctive betting features and top-tier odds.”
With this addition, Missouri becomes the 16th state to welcome bet365, alongside Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, and Virginia.
Apart from premier U.S. sports, bet365 provides betting options for over 96 sports, streaming more than a million events annually, establishing itself as a leading international sportsbook with a diverse range of leagues and niche sports.
The company underscores its dedication to responsible gaming, offering users access to integrated tools such as spending limits, session controls, and deposit caps directly through the app to support safe and sustainable gambling practices.
Bettors in the state can now register and take advantage of early sign-up promotions from Missouri sportsbooks. Although, they will not be able to officially place bets until December 1, the date when the market officially launches. The early registration window will last for two weeks, allowing users to create accounts and deposit funds ahead of the betting launch.

