TheScore Bet has officially launched in Missouri, seamlessly integrating PENN Entertainment’s mobile betting platform with theScore’s extensive media services, offering users immediate access to sports updates and customized content.

Current users were able to log into the newly branded interface with their existing credentials following a swift overnight transition. Account details, tools for responsible gaming, and pending bets have remained intact.

“We are excited to launch theScore Bet for millions of fans across the United States while also welcoming new users in Missouri,” stated Aaron LaBerge, the Chief Technology Officer and Head of Interactive at PENN Entertainment. “We aim to cultivate the same engaging fan experience with theScore Bet in the U.S. that we have successfully established in Ontario, providing our players with enhanced rewards, promotions, and special offers.”

Today, three PENN-owned casinos in Missouri—Hollywood Casino & Hotel St. Louis, River City Casino Hotel in St. Louis, and Argosy Casino Hotel in Riverside—are launching on-site retail sportsbooks, coinciding with the online betting debut.

The rebranding expands PENN’s digital sports betting footprint under theScore Bet to 21 jurisdictions across the U.S. The platform features a broad array of betting options, user-friendly navigation, and integrated connections with theScore media application.

PENN’s online casino, Hollywood Casino, remains accessible through theScore Bet in Michigan, New Jersey, Pennsylvania, and West Virginia, concurrently operating as a standalone application in those regions.

PENN Entertainment, Inc. and its affiliates operate in 28 different jurisdictions in North America, encompassing a portfolio of casinos, racetracks, sports betting, and online casino products. The company sustains these operations with proprietary technology, a retail casino network, sports media assets, and an internally developed iCasino content studio.