A newly proposed 28-acre mixed-use development in Reno is set to include a 6,000-seat soccer stadium, a hotel, gaming facilities, and various retail spaces, located at the intersection of Kietzke and Peckham lanes.

Dubbed “The Boulevard Reno,” the initiative aims to convert several parcels into a vibrant, pedestrian-friendly hub that integrates sports, dining, entertainment, and hospitality, as detailed in application documents reviewed by the Reno Gazette-Journal.

This plan seeks to revitalize the site of the former Jones West Ford dealership, along with an adjacent strip mall that houses tenants like Grocery Outlet, Savers, and Dollar Tree, in addition to a vacant space previously used by Joann Fabric.

The proposal includes a 301-room hotel featuring a casino, complemented by an outdoor retail and dining area anchored by a public plaza known as Electric Avenue. The development may consist of up to eight buildings, with heights reaching as high as seven stories.

Developers are also requesting approval to extend Reno’s gaming overlay district across Kietzke Lane, along with zoning changes and a conditional use permit for the hotel, stadium, and open-air recreation features.

Initial project assessments indicate that the development could create approximately 850 to 950 jobs, offering over 1,200 on-site parking spots, with additional shared parking facilities planned for major events.

This initiative is aligned with the upcoming Reno Pro Soccer’s United Soccer League Championship team, which is expected to commence its competition in 2027. The team has already begun accepting deposits for season tickets ahead of its inaugural season.

A local ownership consortium acquired the former dealership and nearby retail areas in 2025, marking a significant step towards reintroducing professional soccer to Reno.

Reno’s last professional soccer franchise, Reno 1868 FC, was operational from 2017 to 2020 before it ceased operations due to the impacts of the COVID-19 pandemic.